KOLKATA: Zee5, owned by Zee Entertainment Enterprises Ltd (Zeel) has forayed into the US market on Tuesday eyeing over five million South Asia diaspora audiences. The service has been priced at $6.99 per month, and at $84 per year. The streaming platform also announced a special discount for the student community, with the monthly pack priced at $4.99 instead of $6.99.
Zee5 has clinched a few key partnerships as well. It has joined hands with the North American Association of Indian Students to strike a chord with the young audience. It will also be partnering with MassMutual in the US to reach the latter’s extensive South Asian customer database.
The launch was announced by Zee5 Global chief business officer Archana Anand along with actor Priyanka Chopra Jonas as the latter attended the event as a special guest. Along with unveiling the platform’s upcoming content slate, the duo revealed the global brand campaign - 'Welcome to South Asia: Stories from our world."
Zee Entertainment Digital Businesses & Platforms president Amit Goenka said: “We’ve had a long association of over two decades with this market, bringing our viewers here the best of Indian entertainment through our channels. With Zee5, we now look to offer both these audiences and the younger demographic access to a much wider choice of premium content with our Originals, digital premieres, and more, on any screen of their choice and with a completely personalized viewing experience.”
In the coming months, Zee5 will release a number of movies, new shows, returning seasons of popular shows. RRR from filmmaker S.S. Rajamouli, Sunil Grover starrer Sunflower, Rangbaaz 3, Oka Chinna Family, returning seasons of recently acquired TVF Originals Pitchers, Tripling. Moreover, the platform has lined up Pakistani shows like Churails, Ek Jhooti Love Story, and Dhoop ki Deewar.
Zee5 Global’s Archana Anand said: “Bringing Zee5 into the U.S. is so much more than just providing the South Asian diaspora here with a mega entertainment platform through which they can access a vast library of stories. It is a powerful bridge between them, their culture, and their languages.”
This content is available in Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, as well as Malay, Thai, Bahasa, Arabic, Urdu, and Bangla (Bangladeshi) with key titles dubbed and/or subtitled in English.
Terming Canada as another focus market, Zee5 also emphasised that it is available for Canadian audiences and that it will also be launching its campaign in Canada, thereby kicking off its marketing in the country. Zee5 sees much potential in the country, given that it has a tremendous amount of content across languages like Hindi, Punjabi, Tamil, and Telugu, perfect for key diaspora audiences within the Canadian landscape.