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#Forecast2021: How technology, infrastructure upgrade will shape OTT ecosystem

The over-the-top (OTT) platforms have seen accelerated customer acquisition, especially post-Covid2019. To increase the stickiness of fleeting users, the platforms are adding more and more content to their libraries.

Specials Forecast
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#Throwback2020: The rise of hyperlocal OTT platforms

A number of pure play language-specific over-the-top (OTT) platforms entered the streaming space across the country throughout the year, with deep-pocket big streamers also expanding into major regional languages.

Specials Year Enders
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#Throwback2020: The year the world of TV changed

If there's one signal that 2020 strongly gave: it was that consumption of content via streaming, both video and audio, is here to stay. And media and entertainment organisations globally have to pivot around that change in viewing that has taken strong root; that they have to go direct to consumer.

iWorld Over The Top Services
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'Value proposition': Why OTT platforms are here to stay

KOLKATA: The Covid2019-induced lockdown was boom time for over-the-top (OTT) players. Making obvious gains at the expense of shut theatres and lack of fresh content on television, SVoD services drew in millions of subscribers who were more than willing to pay for their entertainment, which is why...

iWorld Over The Top Services
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In with the new: Zee5 Global to end 2020 with a bang

Zee5 Global has lined up a fresh slate of originals to wind up 2020 with a bang. The OTT platform is ending the year with the robust content flow it has maintained throughout the year.

iWorld Over The Top Services

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