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Netflix's dependence on India for growth may see more innovative experiments

In the course of its three-year journey in India, Netflix has recognised that the rule to win over Indian consumers is different. After foraying into the Indian market in 2016, the California-based streaming giant gradually reshaped its business model deviating highly from the one it follows in the...

iWorld Over The Top Services
Netflix rolls out new 'Latest' tab to alert subscribers about upcoming shows

Streaming giant Netflix has rolled out a new feature designed to alert subscribers about what’s new and coming soon on the platform. The new move will allow members to explore all the latest additions to the service and also get a sneak peek at what they’ll be watching next.

iWorld Over The Top Services
Netflix sees 83% rise in price-related search after India-specific plan

MUMBAI: SEMrush, the online visibility management and content marketing SaaS Platform, recently conducted data analysis on three most trending media services in India – Netflix, Amazon Prime, and Tata Sky. The case study revealed amazingly interesting facts regarding the growth of traffic from...

iWorld Over The Top Services
Flipkart to roll out video streaming for members of Plus loyalty program

Amid the fierce battle of existing players, the Indian over-the-top (OTT) market is going to see the entry of another player. Walmart Inc.’s Flipkart is planning to roll out video streaming for members of its Flipkart Plus loyalty program by September.

iWorld e-commerce
ZEE5 MAU touches 76.4 mn in Q1 of FY 20

MUMBAI: Media conglomerate Zee Entertainment Enterprises Ltd’s (ZEEL) digital arm ZEE5 continues its growth in user base reaching 76.4 million monthly active users (MAU). ZEEL in its first quarter financial result of FY 20 revealed the MAU of the streaming platform as of June 2019 while it had 61.5...

iWorld Over The Top Services

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