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Voot bags streaming rights for Maratha Cricket League T20

The cricket league is scheduled to begin on 15 August.

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Mumbai: Viacom18 backed video-streaming platform, Voot is set to collaborate with India’s first cricket reality show, Maratha Cricket League T20 as its exclusive streaming partner. 

The talent hunt reality show will consist of a total of 34 cricket matches scheduled to begin on 15 August, with the grand finale on 5 September. As a unique feature, the cricket league will also have a ‘public voting’ system.

Maratha Cricket League T20, Squarecut Sports Pvt Ltd, CEO Vincent John said, “Maratha Cricket League - MCLT20 is India's first Cricket Reality Show designed to discover less fortunate cricketers of India and to give them a platform to tell their stories and display their cricketing talent to the world. The league represents the iconic heritage and glorious history of the Great Maratha Empire and embodies its warrior spirit. Over ten thousand such cricketers were given an opportunity to display their talent out of which the best 200 will feature in season one of MCL-T20. Through the platform of Voot, they will be able to tell their stories. We look forward to the long-term successful association with Voot."

Former India International cricketer and Squarecut Sports Pvt. Ltd. VP and VC, Rudra Pratap Singh said, “What attracted me most about the MCL-T20 is its unique concept to give a platform to so many less fortunate cricketers to showcase their talent and live their dream through the MCL-T20. Getting Voot as our broadcasting partner magnifies this opportunity a thousand-fold for these undiscovered talented cricketers to tell their stories to the world both on and off the field.”

Viacom18 Digital Ventures, head - AVOD (Voot), Chanpreet Arora said, “Voot is a platform that seeks to provide diverse content experiences and a differentiated and first-of-its-kind sports talent hunt reality show that seeks to encourage cricketing talent in the country is a great way for us to connect with our users. The partnership with the Maratha Cricket league as streaming partners presents MCL with the opportunity to tap into the large user base of Voot while it allows Voot to drive meaningful engagement with sporting enthusiasts in the country through the unique format. This is the first of more such content innovations to come from our end at Voot.”

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