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Report on Hindi News Viewership

Tinder celebrates 'Journey Of Firsts' with its latest campaign

A series of short films showcases how dating stories started on the app.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/13/img_13012022_145954_800_x_800_pixel.jpg?itok=XBfI6a7F

Mumbai: Global dating app Tinder has unveiled a collection of heart-warming short films in India that depict real moments of countless dating stories and diverse connections that started on the app.

Anchored to the tune by Hanita Bhambri, the feel-good campaign showcases four separate short films that are versions of the millions of first kisses, first dates, first move, making up and more, that all started on Tinder. The series of films bring alive how Tinder’s new features such as 'Explore,' 'Hot Takes,'' and Vibes' continue to expand the possibilities of online dating. The brand films showcase the app’s new suite of features and social experiences that give members new ways to discover the right person and navigate connections by mutual interest.

https://www.youtube.com/playlist?list=PLtNHAi-ymUtlPcH-IY0kdy_W2EcE1hQUw

Speaking on the new campaign, Match Group India general manager Taru Kapoor said, “Tinder is the world’s most popular app for sparking connections with new people. Millions of our members get the chance to meet a very diverse set of people every day based on shared interests. This new campaign is a reflection of countless journeys of firsts, and celebration of endless possibilities, that started on Tinder.”

Whether it is looking for love or finding someone to match your vibe, Tinder has always celebrated the importance of forging human connections. With this new campaign, Tinder is encouraging Gen Z in India to put themselves out there and spark connection, chemistry and serendipity in this world of endless possibilities, said the statement.

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