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Promax India’s Digital Reinvent 2021 to be held on 8 Oct

The speakers include leaders, content and business heads from leading OTT platforms.

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Mumbai: Promax India has announced the second Digital Reinvent show – ‘OTT and Digital Marketing Innovation Conference and Awards’ for 2021. The event will be held virtually on 8 October.

The speakers for the event will include leaders, content and business heads from MX Player, SonyLIV, Discovery+, VOOT, YouTube, Amazon Prime Video, Netflix, Disney+ Hotstar, hoichoi, Eros Now among others.

“The OTT platforms have triggered perhaps the greatest transformation in the Indian media industry. The 500 million-plus smartphone penetration across urban and rural landscapes along with the rapidly growing broadband access will continue to boost OTT growth, thereby attracting billions of dollars of investments from both Indian and global media giants,"  said Zee Entertainment Enterprises, chief operating officer – revenue, Rajiv Bakshi.  "While the initial phase of this OTT revolution focused on differentiated and massive content creation and customer acquisition; the upcoming phase will strengthen the monetisation models for the entire ecosystem. I am a firm believer of collaboration-for-growth and therefore have chaired and co-created the industry’s foremost OTT conference for incisive discussions with content, tech, and business leaders."

“These are exciting times - with the rise in demand for new content and investments in technology, it is the best time for the OTT platforms to shine," said Promax Asia Pte Ltd, country head and strategic partnerships (India, Hong Kong, and the Philippines), Rajika Mittra. "We are privileged to host one of the most spectacular virtual conferences and awards bringing together the best minds in the business of OTT and storytelling. At Promax, our endeavour is to create and build a highly engaging community that believes in collaborative partnerships, growth, and new opportunities."

The awards aim to support and recognise quality digital entertainment in India. These celebrate and honour outstanding achievements in talent, promotion, marketing, and design. Building on the overwhelming response to the first edition of the awards in 2020, this year there are 39 categories in Gold and Silver.

The event is supported by ‘platinum’ sponsor MX Player, ‘powered by’ sponsor SonyLIV, ‘gold’ sponsor Discovery+ and VOOT, ‘official music’ sponsor BMG Production Music.

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