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Netflix’s '13 Reasons Why' shows massive popularity across markets

The US has highest Smart TV users, as per the study

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MUMBAI: Netflix’s celebrated series 13 Reasons Why which returned for its second season in May has unbeaten popularity across several countries. Data science company Parrot analytics has come up with Global Television Demand Report for the quarter April-June where it examined ten markets. Among those ten markets, the Netflix original topped the chart for most in-demand original series in eight markets.

The ten markets on which the report is based are the US, the UK, Austria, Canada, Colombia, Germany, Malaysia, Portugal, New Zealand and Poland.

Stranger Things, Black Mirror and Orange Is The New Black have also been placed among top ten in-demand originals in most of the markets. The newly launched YouTube Premium original Cobra Kai has also attracted many viewers in some of the markets. Amazon Prime original The Grand Tour has also managed to maintain its appeal this quarter while its last episode was released in February. Hulu’s second season of The Handmaid’s Tale appeared within the top 20 across all evaluated markets.

With the sweeping change in technology, viewers across the world are consuming TV content through various devices. Smart TV, a new obsession of viewers, has highest reported usage in the US (21 per cent). The UK is another market with high Smart TV usage (19 per cent).

Interestingly, the audience in Malaysia is more likely to watch television on a mobile (24 per cent) or tablet device (22 per cent) than through a regular television set. In New Zealand, viewers that engage with TV content are very likely to do so through a laptop or desktop. On the other hand, people in Colombia and Germany are more likely to engage with TV content through traditional TV devices.

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