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Jio GigaFiber launch, Broadband disruption to boost content consumption on smart TVs

Devices are gradually taking up more space in the discussions of OTT transformation. Although the Indian audience is more inclined towards mobile devices, experts from the industry think the smart TV uptake will increase drastically once Jio GigaFiber is launched.

iWorld Over The Top Services
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Untapped TV audience of 100 mn for international channels

The world's largest video streaming platform ‘YouTube’ is now experimenting with new feature known as Explore that will help the users to find the new channels and videos while browsing on mobile.

Television TV Channels Viewership
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Netflix’s '13 Reasons Why' shows massive popularity across markets

Netflix’s celebrated series 13 Reasons Why which returned for its second season in May has unbeaten popularity across several countries. Data science company Parrot analytics has come up with Global Television Demand Report for the quarter April-June where it examined ten markets. Among those ten...

iWorld Over The Top Services
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Ad spend on connected TV globally slated to grow in 2018

NEW DELHI: A new report has found that connected TV advertising is growing and 29 per cent of global advertisers and agencies plan to increase their connected TV advertising spend in 2018.

MAM Marketing MAM
Smart TV & streaming device makers may collaborate as race intensifies for on-demand content: F&S

Growing preference for over-the-top (OTT) content is catalysing demand for streaming media devices and smart TVs. The market, which slowed down during 2014-15 fiscal, is now ready to match consumer expectations by offering seamless accessibility to on-demand content through a new generation of...

iWorld Over The Top Services

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