Mumbai: Netflix's monthly active users for the ad-supported plan stands at 15 million, Netflix's advertising president Amy Reinhard has said in a blog, "As we continue to build and adapt our service, we’re excited about the progress we’ve made and that we now reach 15 million global monthly active users."

About upcoming offerings, Reinhard wrote in the blog, "Starting in Q1 2024, our advertisers globally will be able to utilize our new binge ad (wt) format that taps into the viewing behavior of watching multiple episodes in a row. After watching three consecutive episodes, members will be presented with a fourth episode ad-free. In early 2024, we will also launch the ability to showcase QR codes in advertising creative running on Netflix in the US."

Launched in partnership with Microsoft Advertising, Netflix has launched third-party verification with partners like Integral Ad Science and DoubleVerify globally.