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MX Player, Edukemy and Rusk Media team up for a short film

The film highlights how Edukemy understands the needs of UPSC aspirants.

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Mumbai: EdTech company Edukemy has collaborated with entertainment app MX Player and Rusk Media for a short film named When your Roommate is a UPSC Aspirant.

The film-cum-ad campaign is created by Rusk Media and it revolves around two young UPSC aspirants (essayed by GenZ influencers - Keshav Sadhna and Parikshit Joshi) and their efforts to clear the highly competitive examination. It highlights how Edukemy plays a vital role in fulfilling the dreams of the aspirant by providing a high-quality personalised learning experience through an AI-Driven evaluation system, along with mentors who provide them the right kind of guidance.

"We are delighted to partner with MX Player for this video series campaign," said Edukemy CEO & co-founder Chandrahas Panigrahi. "The UPSC exam is one of the most prestigious exams in the country and we at Edukemy are focused on providing an uninterrupted learning experience by maximizing a student’s potential. Our courses are designed meticulously to address the gaps and requirements to enhance the overall learning experience.”

"We are pleased to announce our collaboration with Edukemy, which is supporting many students preparing for civil service examinations," said Rusk Media's co-founder & CEO Mayank Yadav. "We admire their efforts to provide evaluation-driven pedagogy and personalized learning experiences to learners. We are thrilled to be working with MX Player to bring the kids' lives and hardships to life. It was a pleasure to work with both organisations, and we look forward to continuing to do so in the future."

"We are delighted to partner with Edukemy and make an engaging sketch on how their immersive and personalized sessions help train the UPSC aspirants to clear the CSE examination," said MX Player's head of brand partnerships Pankaj Malani. "Rusk Media has beautifully brought alive the journey of working professionals who prepare for UPSC CSE that millions of Indians will be able to relate to. At MX, we strive to seamlessly connect the brand’s ethos to our large and diverse audience base and this short film is yet another example of the bespoke content solutions we offer brands/advertisers.”

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