MX Player, Edukemy and Rusk Media team up for a short film

The film highlights how Edukemy understands the needs of UPSC aspirants.


Mumbai: EdTech company Edukemy has collaborated with entertainment app MX Player and Rusk Media for a short film named When your Roommate is a UPSC Aspirant.

The film-cum-ad campaign is created by Rusk Media and it revolves around two young UPSC aspirants (essayed by GenZ influencers - Keshav Sadhna and Parikshit Joshi) and their efforts to clear the highly competitive examination. It highlights how Edukemy plays a vital role in fulfilling the dreams of the aspirant by providing a high-quality personalised learning experience through an AI-Driven evaluation system, along with mentors who provide them the right kind of guidance.

"We are delighted to partner with MX Player for this video series campaign," said Edukemy CEO & co-founder Chandrahas Panigrahi. "The UPSC exam is one of the most prestigious exams in the country and we at Edukemy are focused on providing an uninterrupted learning experience by maximizing a student’s potential. Our courses are designed meticulously to address the gaps and requirements to enhance the overall learning experience.”

"We are pleased to announce our collaboration with Edukemy, which is supporting many students preparing for civil service examinations," said Rusk Media's co-founder & CEO Mayank Yadav. "We admire their efforts to provide evaluation-driven pedagogy and personalized learning experiences to learners. We are thrilled to be working with MX Player to bring the kids' lives and hardships to life. It was a pleasure to work with both organisations, and we look forward to continuing to do so in the future."

"We are delighted to partner with Edukemy and make an engaging sketch on how their immersive and personalized sessions help train the UPSC aspirants to clear the CSE examination," said MX Player's head of brand partnerships Pankaj Malani. "Rusk Media has beautifully brought alive the journey of working professionals who prepare for UPSC CSE that millions of Indians will be able to relate to. At MX, we strive to seamlessly connect the brand’s ethos to our large and diverse audience base and this short film is yet another example of the bespoke content solutions we offer brands/advertisers.”

Latest Reads

Amazon launches Prime Video Channels in India; names Chaitanya Divan as head

Mumbai: Amazon has taken a giant leap transforming into a super app aggregator as it announced the launch of Prime Video Channels in India. Starting 24 September, Prime members will have the option to watch global and local binge-worthy content including shows, movies, reality TV, and documentaries...

iWorld Over The Top Services
Reliance Jio added 6.5 million mobile subscribers in July: Trai

Mumbai: Reliance Jio added 6.5 million mobile subscribers in July, according to the latest data shared by the Telecom Regulatory Authority of India (Trai). Airtel added 1.9 million mobile subscribers and Vodafone Idea lost 1.4 million subscribers, the telecom regulator said. BSNL lost 1.01 million...

iWorld Telecom
Netflix acquires Roald Dahl Story Company

Netflix has acquired the Roald Dahl Story Company (RDSC) in what is believed to be one of its largest deals recently.

iWorld Over The Top Services
Government names K Rajaram as new telecom secretary

Mumbai: The central government has appointed K Rajaram as the new telecom secretary, according to a report by Economic Times. Rajaram is a Tamil Nadu cadre 1989-batch Indian Administrative Service (IAS) officer, currently working as an additional secretary in the Department of Economic Affairs (DEA...

iWorld Telecom
Zee5 Global onboards Yogin Vora as associate director, digital marketing

Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director - digital marketing. Vora joins from HDFC Life, where he worked as senior marketing manager - digital marketing for more than three years. A management graduate from the University of Mumbai, Vora...

iWorld Over The Top Services
slice targets Gen Z with its IPL campaign on Disney+ Hotstar

In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad film on Disney+ Hotstar.

iWorld Over The Top Services
I&B minister Anurag Thakur meets Netflix chief Reed Hastings

Mumbai: Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings with a copy of the holy book Bhagvad Gita during the meeting.  The minister shared photos of the meeting via...

iWorld Over The Top Services
Zee Theatre, Nine Rasa team up to showcase ‘Pashmina’

Mumbai: Zee Theatre has collaborated with performing arts-focused OTT platform Nine Rasa to showcase Manish Chaudhary and Anamika Tiwari starrer "Pashmina". Tata Sky Theatre will air the play on 26 September at 2 p.m and 8 p.m. "This collaboration between Zee Theatre and Nine Rãsã is an attempt to...

iWorld Over The Top Services
Trell acquires Womaniya as 'strategic fit'

Mumbai: Homegrown social commerce platform Trell on Monday announced that it has acquired Womaniya, a community that empowers women to be self-aware on wellness and self-care.  The integration of Trell and Womaniya is aimed at providing a more comprehensive solution to improving efficiencies and...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required