iWorld

Laliga lands on facebook in indian subcontinent

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/08/14/laliga.jpg?itok=PKeCIWns

MUMBAI: In a first-of-a-kind agreement, LaLiga and Facebook today announced that the platform will become the official home for all LaLiga Santander matches in the Indian subcontinent.

The three-season deal commences with the 2018/19 campaign kicking off on Aug. 17. All 380 first division matches of Spain’s topflight football league will be available for free to people on Facebook in eight countries: Afghanistan, Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.

The move marks a new dawn in sports broadcasting, bringing LaLiga and its clubs closer to fans than ever before. The Facebook community in the eight countries will be able to watch LaLiga Santander coverage on a live and on- demand basis via multiple devices. Every match will be available on the official LaLiga Facebook Page as well as individual club Pages.

Fans will be closer to the action than ever before, with the opportunity to watch matches on the go and engage directly with the broadcast. For major matches, viewers in the region will be treated to interactive studio coverage hosted by one of the subcontinent’s faces of football, Joe Morrison.

Analysis will be provided by a pool of experts including former Real Madrid defender and four time LaLiga champion Michel Salgado, as well as former Barcelona and Atletico Madrid midfielder Luis Garcia.

In addition to the live matches, shoulder programming, including a full range of weekly preview shows and highlights, will be offered.

LaLiga features the world’s best players and the world’s best clubs. The league prides itself in being at the forefront of broadcast innovation, delivering many hours of sporting spectacle to millions of viewers every matchday. Now with Facebook, LaLiga has broken new ground, signing its first broadcast agreement ever with a social media platform.

LaLiga President Javier Tebas hailed the agreement: “We are thrilled to team up with Facebook to bring the millions of LaLiga fans in the Indian subcontinent even closer to the action. LaLiga sets the standard for football in the world and we are delighted that more people than ever before will have the opportunity to watch our matches live and for free through Facebook in the region.”

Peter Hutton, Facebook Head of Global Live Sports Programming added “As home to the two most-followed sports clubs on Facebook and some of the world's most iconic footballers, LaLiga has a huge global presence on our platform. Its popularity is notably visible in the Indian subcontinent, so we're delighted to be able to serve the community of fans there with free, live LaLiga matches for the next three seasons. We see this as a great opportunity to not only bring people together around world-class football, but also help LaLiga reach new audiences and grow its visibility in a key development market.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/mpob.jpg?itok=49Au6PEu
How OTT platforms stay innovative in a cluttered market

As OTT platforms are making all the necessary moves to keep the users hooked, these players are realising that innovation is the key mantra to achieve this objective. To keep up with the pace with which users are adapting to streaming services, most of the players in the ecosystem are scaling up...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/28/alt.jpg?itok=rAEpqjAg
ALTBalaji seeing rapid uptake in tier II & III cities during post-Covid period

Going beyond the initial metro syndrome, over-the-top (OTT) platforms in India are seeing massive adoption in tier II, tier III cities, and even in rural areas. The massification is happening faster than it was predicted courtesy to content in Indian languages, better bandwidth, easier payment...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/sonyliv.jpg?itok=9epIQ_bf
SonyLIV’s KBC Play Along heightens consumer delight with KBC 12

KOLKATA: SonyLIV makes staying-at-home rewarding with an unprecedented offering of ‘Har Din 10 Lakhpati’ under ‘KBC Play Along’. As the most awaited reality show makes a grand comeback, SonyLIV takes audience engagement notches higher with this innovative extension. This season KBC Play Along’ is...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/mirzapur.jpg?itok=OMAFSB-n
Amazon Prime Video makes Mirzapur Season 1 available for free

KOLKATA: As the release date for the most-anticipated season two of Mirzapur fast approaches, the excitement for the show is increasing every single day. So much so that the team of Amazon Prime Video is all set to give die-hard fans like us the full first season at no cost! With Season 1 of the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/29/gautm.jpg?itok=kjA7LkD2
Aashram was viewed by users from 2500+ cities: MX Player’s Gautam Talwar

KOLKATA: How do you spend time when a virus has taken away all the usual options of outside home entertainment? The answer lies in screens. For most of the country, the television sets and the six-inch screens have served as source of entertainment since the onset of the pandemic. But at the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/jip.jpg?itok=XiO4Kvnf
Jio overtakes Hathway wired broadband subscriber base in Jun-20

BENGALURU: Mukesh Ambani’s Reliance Jio Infocomm (Jio) has been the largest broadband internet services provider in the country – a major portion of its subscriber base is wireless internet – through the mobile phone. However, the player is also making strides in terms of customer acquisition for...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/25/ott.jpg?itok=rnExhqHG
Why OTT platforms focus on user feedback

As the over-the-top ecosystem turns more cluttered and competitive, the platforms are gearing up to retain users. Along with building a robust content slate, all the streaming services are also ensuring seamless viewing experience for the users.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/voot.jpg?itok=k4EvO8Qu
Voot Select premiers The Comey Rule

KOLKATA: The US Presidential Election 2020 is the most anticipated political event unfolding in a matter of weeks. But before the dynamics of world politics get ruffled again, we must witness a recreation of the tumultuous relationship between a decorated former FBI Director and current US...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/09/24/mk.jpg?itok=zjoQs_eN
KKR to invest Rs 5,500 crore in Reliance Retail Ventures

Reliance Industries Limited (“Reliance Industries”) and Reliance Retail Ventures Limited (“RRVL”) announced that global investment firm KKR will invest Rs 5,550 crore into RRVL, a subsidiary of Reliance Industries.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required