iWorld
Report on Shemaroo

India aids Spotify’s MAU base to reach 345 million in Q4

It closed the quarter with 155 million paid subscribers.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/04/spo.jpg?itok=TxXEgmTm

KOLKATA: Audio streaming platform Spotify added 10 million paid subscribers in Q4 reaching 155 million, 24 per cent up year-on-year basis. It added a record 30 million subscribers for the year, compared to 28 million in 2019.

Total monthly active users (MAUs) grew 27 per cent year-on-year to 345 million in the quarter. The streamer continued to see healthy double digit year-on-year growth across all regions. For the full year, net additions accelerated to a record 74 million compared to 2019 net additions of 64 million. In the quarter, it added 25 million MAUs and benefited from faster growth in India, the US, and western Europe. The company stated India served as a notable source of upside by successful marketing campaigns.

On the other hand, premium subscription growth was led by Europe and North America. Europe continues to benefit from the service’s July launch in Russia and 12 surrounding markets, the company stated. Relative to its forecast, Latin America and Europe performed particularly well from a regional perspective, while family plan and duo additions were strong from a product perspective.

Total revenue of €2,168 million grew 17 per cent year-on-year in Q4. Premium revenue grew 15 per cent year-on-year to €1,887 million, while ad-supported revenue was particularly strong, growing 29 per cent year-on-year.

Spotify saw strong ad revenue growth across all regions and channels as advertiser demand continued to rebound from Q2 2020 lows, the company stated. The strength in ad-supported revenue was led by the podcast, direct, and ad studio channels, with podcast and ad studio both growing over 100 per cent on yearly basis. Podcast performance benefited from strong underlying demand from advertisers with a 50 per cent increase in the number of companies spending in this channel over Q3.

“Despite the global uncertainty of 2020, it was a remarkable year for Spotify. Following a strong Q2 and Q3, Q4 met or exceeded our guidance by nearly every metric,” Spotify CEO and founder Daniel Ek said in a statement.

For Q1 2021, the company is projecting total users of 354 million-364 million and paid subscribers of 155 million-158 million.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/img_17042021_135625_800_x_800_pixel.jpg?itok=zags4vEp
Amazon Prime hits 200 million subscribers

NEW DELHI: Amazon Prime, which comprises the e-commerce giant’s video streaming service, has reached a userbase of 200 million, an increase of over 50 million post the outbreak of the Covid2019 pandemic, revealed Amazon CEO Jeff Bezos in a letter to shareholders.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/17/mx.jpg?itok=0tWr2P5V
'Cruising Legends' rides again on MX Player, top brands hop on

MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/airtel.jpg?itok=1tsxvVEG
Bharti Airtel restructures to focus on digital assets

NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value.  Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/abhishek.jpg?itok=zVYjGfRo
MX Player promotes Abhishek Joshi to business head - SVoD

New Delhi: Video streaming service MX Player has elevated Abhishek Joshi as business head - SVoD (subscription business). “I have been given an additional mandate and responsibility of building the SVoD business from ground up as the business head while managing my existing portfolio,” he stated in...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/14/hero_vired.jpg?itok=XC0G-ef7
Hero Group forays into edtech with 'Hero Vired'

New Delhi: Tapping into the booming ed-tech market, the Hero Group has launched a new ed-tech company – Hero Vired – to adequately train and empower the workforce of the future. The launch accompanied the release of its new brand campaign, Be Made for BIG Things, which went live on social media and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/13/-shivank_agarwal-anish_khandelwal.jpg?itok=mjh_uDQN
Mitron turns one: Vernacular, monetisation to be key focus areas

KOLKATA: In last June, a number of short video platforms stepped into the limelight after the Indian government’s unceremonious ban on popular Chinese-origin app, TikTok. After riding on the initial wave of fame, these homegrown apps have now started solidifying their business models. This comes at...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_190536_800_x_800_pixel.jpg?itok=4B3IrxrE
Twitter introduces new features for more interactive Cricket Season

KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among the new features, Spaces, the social media giant’s new Clubhouse like feature, has generated a great deal of buzz among Tweeple.

iWorld Social Media
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_171637_800_x_800_pixel.jpg?itok=x0Ea6aDj
Vi kicks off online gaming tournament for IPL 2021 viewers

KOLKATA: With India Premier League (IPL) kicking in, the tournament’s associate media sponsor Vi has rolled out an engaging initiative based on the popular game concept Play Along’ i.e. play while you watch the live T20 league. One can play solo or with friends every day during the upcoming matches...

iWorld Telecom
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_153157_800_x_800_pixel.jpg?itok=H-Ube4_n
IPL 2021: Short video app Roposo & Glance partner with CSK

MUMBAI: InMobi-owned short video app Roposo and lock screen content platform Glance have partnered with Indian Premier League team Chennai Super Kings (CSK) as its official lock screen partner and official short video app partner, respectively. The team will be live-streaming special shows on...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required