iWorld

Hotstar + Disney VIP kickstarts IPL campaign, releases new spots

The video focuses on watch from home theme rather than going in stadiums.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/09/07/dis.jpg?itok=j6NV4d0m

NEW DELHI- People across the country are waiting to watch the first game between Mumbai Indians and Chennai Super Kings on their television sets or digital screens. Star India is the official broadcaster for IPL across television and digital screens. While Star Sports will telecast the live-action from Dubai on to the television sets across the world, Disney + Hotstar VIP will be streaming the same on the millions of mobile devices. The broadcaster is leaving no stone unturned to promote the tournament.

The streaming platform Hotstar + Disney VIP has launched a digital campaign #KoiYaarNahiFar to create excitement about IPL 13 that is all set to begin from September 19. The campaign delves into the thought that this year people will not be able to watch the matches with their friends due to Covid2019. However, they can still be together and have all the fun. Disney + Hotstar VIP is allowing the fans to create their own groups where they can watch the matches together while chatting to each other like they used to do it till last year.

Each ad film shows a fan in different situations. In the first ad, a person is dressed up as a superhero and is excited to meet his friends to watch the IPL match together but is stopped by his partner, who is also dressed in a superhero costume avatar, and tells him its better to watch at home as the outside world is not safe due to the Coronavirus.

In another video, a young boy is watching an IPL match with the family members, but the continuous disturbances and noises at home make it an unpleasant experience for him. He misses watching the match with his friends.

Brands are already making a beeline to join the festivities at IPL as it offers huge viewership, high recall, and good engagement with its target audience. Star has claimed that it has already sold 75 per cent of its inventory and brands across categories have expressed interest in the tournament.

It is expected that the viewership of the tournament on both television and mobile screens will go up.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/bimal.jpg?itok=GpeMIGDo
FIFS names Bimal Julka as new chairman

MUMBAI: The Federation of Indian Fantasy Sports (FIFS) has appointed Bimal Julka as chairman. In his new role, Julka will work closely with all stakeholders to further strengthen the operating standards of the Indian fantasy sports industry. Julka takes over from John Loffhagen, who served as...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/23/eros.jpg?itok=100GnU2Y
ErosNow gets into a mess with provocative social media posts

These are sensitive times. Brands and influencers have to tread carefully, almost as if they are walking on egg shells. Streaming service Eros Now learnt it the hard way over the past couple of days.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/paul.jpg?itok=3i-HPdL5
Synamedia appoints Paul Segre as CEO to spearhead next growth phase

MUMBAI: Video software provider Synamedia has brought in Paul Segre as CEO, with immediate effect. Segre takes over from departing CEO Yves Padrines, who has overseen the company since its inception in 2018.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/watcho.jpg?itok=3pUPViZI
Watcho launches interactive Quiz contest ‘Watcho Aur Jeeto’ for its subscribers

Committed to delivering an innovative and engaging content experience to its users, Watcho, Dish TV India’s OTT platform has announced the launch of ‘Watcho Aur Jeeto‘- an engaging quiz contest. The contest will be running daily with additional bonanza offers on weekends. Each quiz will have a...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/zee5_800_new_1.jpg?itok=yln0_PLz
Zee5 partners with Meghbela Broadband to strengthen ISP distribution

MUMBAI: The Covid2019 pandemic has changed consumers’ viewing habits, with a lot of people migrating to the OTT space for at-home entertainment in the last few months. Zee5 has seen over 3X growth in its consumer base and it is now looking to expand beyond the traditional DTH and Cable TV. To this...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/22/mirza.jpg?itok=JM9a1hke
Brands leverage Amazon Prime's Mirzapur 2

Amazon Prime Video’s Mirzapur is hot property right now. Fans are eagerly looking forward to the gritty crime-thriller’s second season, which drops on October 23.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/net_0.jpg?itok=D79hQsJX
Netflix plans to give free access for a weekend in India

KOLKATA: Netflix has been constantly innovating its marketing and promotion strategy in India to get more users to sign up. Now, it plans to give free access to the Indian audience for a weekend. “We think that giving everyone in a country to access Netflix for free for a weekend could be a great...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/21/net.jpg?itok=XTrDh5Mi
Netflix Q3 result: Continues to grow strong in APAC, much work to do in India

Netflix fell short of global subscriber additions in Q3, albeit a slower growth was forecasted by the streaming giant. The company has added 2.2 million net subscribers in the quarter, even lower than its prediction of 2.5 million.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/10/20/mx.jpg?itok=ePhLYsJf
MX TakaTak launches Fame House for top Indian influencers to create and collaborate

KOLKATA: Short video app MX TakaTak is the new home for content creators across the country, with over 6 million digital influencers, and counting, under its umbrella. In order to nurture and give a platform to these talented digital enthusiasts, MX TakaTak has announced the first edition of MX...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required