Report on Hindi News Viewership

GoQuest Media and Wowow strike a deal for ‘Traitor’

Award-winning series is inspired by the recent spy scandals in Estonia


Mumbai: Global independent content distributor GoQuest Media has struck a deal for the Estonian espionage drama ‘Traitor’.

Japanese broadcaster Wowow has acquired the spy thriller for its LinearTV and On-Demand streaming service. The award-winning series is directed by Ergo Kuld, and produced by multi service provider Elisa Estonia and Estonian public broadcaster ERR. It is written by playwright and screenwriter Martin Algus, who was awarded the ‘Best Screenwriter Award’ at Estonian Film and Television Awards 2019.

The thrilling series stars Tambet Tuisk, who was also won the 'Best Actor Award' for 'Traitor' at the Estonian Film and Television Awards 2020

Inspired by recent spy scandals in Estonia, ‘Traitor’ is a thriller which begins in 2004 just before Estonia joined Nato and became a top target for Russian intelligence. Greed and the need for recognition leads new recruit Alfred Vint (Tambet Tuisk) to cooperate with Russian intelligence, leading to a thrilling cat-and-mouse game with determined young Estonian counter-intelligence officer Marko Arrak (Veiko Porkanen) as they navigate the challenges faced in their personal lives.

Wowow acquisition manager Chinatsu Otsuki said, “We are very excited to close the first deal with GoQuest Media. ‘Traitor’ is a superb spy thriller, and the story is very twisted. Our viewers love to watch ‘rewarding good and punishing evil’. However, we all know that reality is a lot more different from what is portrayed in fictional drama. This Estonian spy drama is very realistic in a way that is inspired by true events”.

ERR head of programs Marje Tõemäe said, "We are very happy that stories which are based on our history and connect with our viewers are also relevant for other audiences all over the world.”

GoQuest Media managing director Vivek Lath said that he was delighted that ‘Traitor’ will make its debut in Asia, and he couldn't have asked for a better launchpad than Wowow. "As Japanese audiences watch the unravelling of a brutal but charming government servant who will betray everyone, including his country, to amass power and wealth, we promise that this compelling spy scandal drama may leave them shaken, but they won't stop watching," he added.

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