Mumbai: Atrangii app will expand its horizon, bringing exclusive content to Jio, Zee5, and MX Player platforms. Super app will include premium shows and brand new platforms like Firangii, Satrangii, Flaunt, and Imli along with an e-commerce platform, all under one roof at only Rs.99 for a month for android users and only Rs.135 for a month for iOS users.
Atrangii OTT helmed by media baron Vibhu Agarwal after successfully completing one year since its launch, has now enhanced the app to redefine the OTT experience for the audience. Atrangii will now be an all-encompassing super app, and the expansion is marked by the introduction of various sub-platforms under its ecosystem. The OTT platform, will now have under its umbrella four new platforms Firangii, Satrangii, Flaunt, and Imli each delving into a different genre. Along with it, the super app will also have premium original shows and its e-commerce platform. The new Atrangii OTT super app will be priced at Rs.99 per month for android users and Rs.135 per month for iOS users for a subscription per month, at Rs.180 for three months for android users and Rs.225 for iOS users and Rs.333 for the year for android users and Rs.369 for iOS users.
Premium Shows will include the standout content slate from Atrangii featuring a stellar cast in an incredible lineup of shows like Baghin, Johri, Kaccha Pappad Pakka Pappad, Pal Pal Dil Ke Pass, Ganga, Mr and Mrs Khurana and Libaas. They have also announced their upcoming slate with shows like Ishqneeti, Kadiyaan, Ghost and many more.
Firangii, is especially curated for those with a taste for global entertainment and will stream super-hit fiction Hindi dubbed dramas with English subtitles from foreign languages such as Korean, Turkish, Russian, Japanese, Chinese, Arabic, Pakistani and other international language content. From thrilling K-pop sensations to gripping Turkish romantic dramas, Firangi broadens horizons and invites viewers on a cross-cultural journey.
Satrangii will primarily feature original finite web series which will vary from long-format stories to short series, series will vary from 8-20 episodes.
Flaunt one of its standout platforms, will offer alluring and captivating lifestyle content. The super glamorous platform promises to be an immersive experience for viewers. The first non-fiction show to launch is Kink, hosted by reality television queen Divya Agarwal and gives the viewers a glimpse into the world of glitz, glamour, passion and excitement of reality television. Adding to the offering will be Atrangii’s first ever reality talk show ‘Ansuni’…. Teri Kahi, Maine Suni, which is under production and will be launched soon. It will be a one-of-a-kind talk show which will be hosted by the enigmatic, bold, forthright and Junta’s favourite Hindustani Bhau. The app, as the name suggests will also have content on elite fashion, photography and travel.
Imli, on the other hand is a fascinating platform that will take the world of podcasts by storm. With a vast library of audio content, Imli offers a mix of entertaining as well as thought-provoking engaging storytelling that will be amalgamated with international quality background music, foley and dialogues giving viewers a close-to-real immersive experience. The stories will span genres like horror, crime, thriller, love, romance and many more unexplored themes.
Atrangii group Vibhu Agarwal, founder & CEO shared, “We are delighted to add four more platforms - Firangii, Satrangii, Flaunt, Imli to our Atrangii ecosystem. Ever since Atrangii has launched, our only endeavour has been to make it a one-stop destination for everything entertainment. To further this initiative, we have also enhanced and added our e-commerce platform to the super app. Subscribers of Atrangii OTT, can now stream their favourite content and shop on one single platform. This saves the consumer the hassle of registering and subscribing to different apps to achieve their entertainment and shopping needs. We are proud to be the first home-grown super app to roll out fiction, non-fiction, lifestyle content and podcast under one umbrella platform.”