iWorld

Asian Paints' ‘Where the Heat is’ wins Best Entertaining Content award on OTT

The web series was a slight departure from the previous two seasons

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/12/asian.jpg?itok=U4hHReGq

MUMBAI: Asian Paints won the Best Entertaining content award for ‘Where the Heart is’ Season 3. The season kick started on 23rd August with six celebrities of B-town along with captain fantastic, Sunil Chettri.

The unique content was initiated across the social media platform have facilitated Asian Paints to achieve the title of ‘Best Entertainment Content on an OTT Platform’ at the 2nd Annual India Content Leadership Awards in New Delhi. India Content Leadership is a forum designed specifically to promote content developers, discuss the trends in the content industry, and identify and reward individuals and agencies that have done exemplary work in content development, content marketing- online as well as offline channels.

‘Where the Heat is’ Asian Paints Season 3 featured Boman Irani, Huma Qureshi, Gaurav Kapur, Kajal Agarwal, Neena Gupta and Suni Chhetri. The web series was a slight departure from the previous two seasons as it focused on the beauty of relationships, and how these relationships truly make a home. The chosen celebrities come from different parts of the country as well as different walks of life and this diversity gets reflected in how they envision and build their home.

Speaking on the achievement, Asian Paints  General Manager Jaideep Kanse said, “We are proud to win the Best entertainment content award for ‘Where the Heart is’. This award has added more to the success of our campaign. Each episode has beautifully captured the essence of ‘Where the heart is’ season and it rightly highlighted the uniqueness of each celebrity home. Till now we have rolled out 3 successful seasons on ‘Where the Heart is’ and looking forward to more such successful campaigns in coming years.”

From the “Har ghar kuch kehta hai” days, Asian Paints has always believed that a home is really a physical embodiment of those who inhabit it. The brand is leading the content space on the social media platform and has received great number of viewership with the launch of ‘Where the Heart is’ season 3 campaign.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/lionsgate-play.png?itok=pkI3PuAO
Lionsgate Play enters Indian streaming arena with SVoD model

Another global player makes its official foray in India with the rollout of Lionsgate Play. After running on partnerships for more than a year, Lionsgate has now introduced its independent streaming service.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/studio_bodhi.jpg?itok=vkkOLmWG
Studio Bodhi is newest entrant in regional OTT space

Mumbai: Covid2019 has given a huge fillip to the OTT industry. There is a massive surge in the audiences on these platforms and viewers are consuming more content than ever, thus creating a huge requirement for fresh content. The acceleration in the rate of content adoption and growing demand for...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/zx.jpg?itok=8PtJLTKt
22nd DigiCon6 Asia awards: India’s Neeraja Raj bags Asia silver

At the 22nd DigiCon6 Asia Awards, which recognises and rewards talented creators throughout the region, India’s Neeraja Raj bagged Asia silver for her submission - Meow or Never - in the category of best animated technique.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/ullui.jpg?itok=0MoLOvgR
Ullu brings in a refreshing new change to its content with Slip

Ullu, a platform that streams 18+ content, is all set to launch a new show titled Slip that revolves around the life of three individuals, Johnny, Naina, and Anjuman.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/south.jpg?itok=ErinqC9E
Top south Indian news publishers join hands to form SPP

Dinamalar, Eenadu, ManoramaOnline and Prajavaninews media publishers have come together to form South Premium Publishers (SPP), India’s first and biggest ‘south languages’ digital advertising package.

iWorld eNews
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/play.jpg?itok=hbhE2ysD
Mobile games are the next big advertising frontier: GreedyGame’s Arpit Jain

Digital entertainment formats have become hugely popular across India, with the Covid2019 pandemic further accelerating the shift to online modes of pleasurable pastime. One of the prime beneficiaries has been the mobile gaming ecosystem.

iWorld Gaming
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/01/altbalaji.jpg?itok=LQ6y-IFN
After dip in revenue, ALTBalaji offers cashbacks on subscription

KOLKATA: ALTBalaji has teamed up with payment gateways Paytm and Amazon Pay to offer consumers up to Rs 300 cashback on the first Paytm wallet or Paytm UPI transaction on subscribing to the OTT platform. On the other hand, consumers can opt for Amazon Pay and get a cashback between Rs 10 to 250....

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/zee55.jpg?itok=18v7lCHV
Zee5 partners with XroadMedia to ramp up personalised user experience

KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use XroadMedia’s innovative back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalisation...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/11/30/dream11.jpg?itok=FPQ_chCC
Disney+Hotstar thanks partner brands post IPL 2020

Disney+Hotstar has seen massive traction during IPL 2020, both in terms of audience as well as advertising. More than 300 brands leveraged the platform’s scale and reach during the tournament.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required