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Asian Paints' ‘Where the Heat is’ wins Best Entertaining Content award on OTT

The web series was a slight departure from the previous two seasons

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MUMBAI: Asian Paints won the Best Entertaining content award for ‘Where the Heart is’ Season 3. The season kick started on 23rd August with six celebrities of B-town along with captain fantastic, Sunil Chettri.

The unique content was initiated across the social media platform have facilitated Asian Paints to achieve the title of ‘Best Entertainment Content on an OTT Platform’ at the 2nd Annual India Content Leadership Awards in New Delhi. India Content Leadership is a forum designed specifically to promote content developers, discuss the trends in the content industry, and identify and reward individuals and agencies that have done exemplary work in content development, content marketing- online as well as offline channels.

‘Where the Heat is’ Asian Paints Season 3 featured Boman Irani, Huma Qureshi, Gaurav Kapur, Kajal Agarwal, Neena Gupta and Suni Chhetri. The web series was a slight departure from the previous two seasons as it focused on the beauty of relationships, and how these relationships truly make a home. The chosen celebrities come from different parts of the country as well as different walks of life and this diversity gets reflected in how they envision and build their home.

Speaking on the achievement, Asian Paints  General Manager Jaideep Kanse said, “We are proud to win the Best entertainment content award for ‘Where the Heart is’. This award has added more to the success of our campaign. Each episode has beautifully captured the essence of ‘Where the heart is’ season and it rightly highlighted the uniqueness of each celebrity home. Till now we have rolled out 3 successful seasons on ‘Where the Heart is’ and looking forward to more such successful campaigns in coming years.”

From the “Har ghar kuch kehta hai” days, Asian Paints has always believed that a home is really a physical embodiment of those who inhabit it. The brand is leading the content space on the social media platform and has received great number of viewership with the launch of ‘Where the Heart is’ season 3 campaign.

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