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Crisis no bar on creativity: Brands, agencies team up amidst COVID-19 scare

MUMBAI/NEW DELHI: The rules of communication had never been so versatile as we are witnessing now. When almost the whole world is under lockdown, business running from homes, probably for the first time in history, and purchase patterns seeing curves deviating from regular,  the communication and...

MAM Marketing MAM
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Business Ad Usual! Ogilvy's homemade experiment during lockdown

NEW DELHI/MUMBAI: The ongoing 21-day lockdown in the wake of n-COVID19 in the country has posed unprecedented challenges for the ad world. With entire companies forced to work from home and shoots halted, it has become quite difficult to conceive new video campaigns, at a time when content...

MAM Media and Advertising Ad Campaigns
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Asian Paints launches new TVC for SmartCare Damp Proof

MUMBAI:  Asian Paints launches an all-new TVC for Damp Proof - a technically advanced waterproofing solution from Asian Paints’ SmartCare range.  As per the TVC, the product is best used for water proofing terraces, roofs, parapets and any exterior vertical surfaces. 

MAM Media and Advertising Ad Campaigns
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Post Office Studios, Asian Paints launch film series for Colour Next campaign

Mumbai: Post Office Studios, a leading animation and new media technology company based in Mumbai, India, partnered with Asian Paints to conceptualize and produce five animated films for their campaign ‘Colour Next 2020’, which were released at India Design ID 2020, the country's most definitive...

MAM Media and Advertising Ad Campaigns
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IPL 2020: From the brands' lens

For audiences and TV viewers, the Indian Premier League (IPL) is all about the action on the field - the ball being belted for fours and sixes on all sides of the pitch. The leather striking the stumps with the bails being lit up as they leap up in the air.

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