iWorld

ALTBalaji clocks four million plus subscribers in Q2 FY21

ARPUs are between Rs 140-150; company says it is cash positive.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/11/alt.jpg?itok=iz6EsZJ0

KOLKATA: Although the first two quarters of FY21, have been weaker than FY20 for  content powerhouse Balaji Telefilms due to the pandemic, its digital arm has been far more resilient during the crisis. The platform has seen a very marginal dip in revenue in Q2 FY21  compared to the previous  quarter but its direct subscription revenue has almost doubled compared to corresponding quarter last year. This was disclosed by the management during an investor earnings call on Tuesday.

It was further disclosed that Alt Balaji currently has a subscriber base of between four-five million; however, it’s churn rate at 50 per cent is a bit worrisome. It has an average revenue of Rs 140-150 per user annually, even as it added net 9,000 subscribers daily in Q2 FY21. 58 per cent of its viewers are coming from small town India and the hinterlands, with remainder coming from the metros, the company said in its presentation. International subscriptions too saw an uptick in the latest quarter.

 The company has already indicated in the last quarter that it is expecting to break even in Q4 FY21; that may be pushed forward to Q1FT22 courtesy the uncertainties around Covid2019. But on the basis of current numbers in its balance sheet, it hopes that the P&L breakeven would be achieved within Q4 itself. The ALTBalaji management highlighted, during the call,  that the platform is cash positive in terms of revenue.

Total revenue for ALTBalaji stood at Rs 14.7 crore for Q2FY21  compared to Rs 14.9 crore in the previous quarter. ALTBalaji has maintained a continued yearly growth in revenue since its launch. While it ended the last fiscal year with Rs 77 crore in revenue, the management stated in the call that it is on track to improve by 40-50 per cent this year. So far it has managed to rake in Rs 29.58 crore in terms of revenue in H1 FY21, while incurring Rs 86.96 crore in expenses of which production accounted for 46.15 crore.

Moreover, it has significantly lowered its customer acquisition cost. The ZEE5 deal which will be carried till March 2022, contributed Rs 2.5 crore in its latest quarter and Rs 2.6 crore for H1FY21. Its international business also contributed Rs 1. 75 crore to direct subscription revenue this quarter.

Since its launch, the company has altered its content strategy based on customer insights. While it initially focused on the urban mass market, now a significant portion of its content is targeted at tier-II, tier-III cities. Currently, it is looking at Hindi markets predominantly but may include one regional market in  the next 12 months.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/23/vidnet-2021.jpg?itok=Mdh7JzAH
Vidnet 2021: Aggregation of video streaming platforms to pick up soon

The three to four-year-young digital video entertainment industry has shown a massive boom in popularity, gaining prominence quicker than any other medium ever did. The right circumstances backed by the right technological and socio-economical interventions pushed the envelope for this impressive...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/disney.jpg?itok=jbi7TfG0
Chennai tops entertainment consumption with 73% viewership: Disney+Hotstar

NEW DELHI: The unprecedented rise in the consumption of OTT content, specifically during the lockdown period, has massively contributed to the growth of the sector. Interestingly, most of the platforms have realised and acknowledged a huge spike in content consumption and time spent from the...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/ca.jpg?itok=LMwl4de2
Data theft case: CBI files FIR against Cambridge Analytica

KOLKATA: The central bureau of investigation (CBI) has filed an FIR against UK-based political consulting firm Cambridge Analytica for alleged illegal harvesting of personal data in India. It has also booked Global Science Research (GSRL) for its involvement in the same case.

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/club.jpg?itok=TUXeKcNr
Kerala’s No 1 FM Radio, Club FM, disrupts the radio space and also unveils a new brand identity

Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on a new journey; a new brand identity and a new way in which the RJs will be interacting with and engaging the listeners; all with the limitless possibilities on the focus of “U”; the audience who have made...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/22/all.jpg?itok=eHb_O4Md
Vidnet 2021: Fairer margins needed for SVoD to boost ARPUs

The Indian OTT space is booming, more and more platforms are cropping up every day, leaving viewers spoilt for choice. It has also become a crowded and rather skewed market, where out of approximately 70 players, two or three bigwigs take the lion’s share of subscribers and revenue due to their...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/mirzapur.jpg?itok=SXahpzy2
Petition in SC against Amazon Prime Video’s Mirzapur

Mumbai: A resident of Mirzapur has moved a PIL in the Supreme Court against the Amazon Prime Video web series Mirzapur, taking exception to the manner in which the eponymous city has been portrayed in the show as a den of terror, crime and other illegal activities. "The said web series has shown...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/vid.jpg?itok=Ozvq4U84
Vidnet 2021: Censorship casts shadow over golden era of content in India

MUMBAI: The advent of OTT platforms has ushered in the golden age of content in India, said a panel comprising acclaimed storytellers on day one of Indiantelevision.com’s Vidnet 2021 – presented by technology partners Bitmovin, Pallycon, support partner Contiloe, and community partners mipcom and...

iWorld Over The Top Services
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/all.jpg?itok=KHOgOQcJ
Vidnet 2021: Advertisers leveraging OTT platform more than ever

Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix.

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required