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ONMOBILE takes 25% equity in AI-powered visual retention firm ROB0

This transaction will allow rob0 to accelerate its growth

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MUMBAI: Mobile entertainment company OnMobile Global Ltd has acquired 25 per cent equity stake in rob0, through its subsidiary Onmobile Global Solutions Canada Ltd, in exchange for an investment of CAD 1000,000.

Bangalore-based OnMobile offers a wide array of products such as videos, tones, games and contests. It has an addressable base of more than 1.68 billion mobile users and over 100 million active subscribers across several geographies. rob0 is an AI-powered visual retention analytics service created by and for video game developers. This innovative Plug&play SaaS shows precisely when and why players leave from day 1.

This transaction will allow rob0 to accelerate its growth as the most innovative AI-powered visual retention analytics solution for video game developers.

This investment reaffirms the importance of OnMobile's strategy to become a leader in the mobile gaming market. In addition to its current subscription-based offering of premium games and kids apps, available to more than 50 carriers in over 30 countries, this transaction sets the table for OnMobile to soon introduce a one-of-a-kind gaming offering. Amongst the various synergies, OnMobile will be able to leverage the vast gaming knowhow of the rob0 team, which brings several years of experience in the industry, having played key roles for some of the most prominent games behemoths like Electronic Arts, Gameloft and Twitch.

With its Plug & Play SaaS, rob0 is a pioneer in the gaming industry. Its AI-powered visual retention technology allows game developers to detect the exact moment in gameplay where users stop playing, saving them hundreds of hours of observation time and minimizing significantly their go-to-market risks.

“We are very excited about this strategic investment. The combination of OnMobile and rob0 will provide immediate business value and will be the springboard to our enriched mobile gaming offering. Furthermore, it will bring tremendous value to game developers wanting to make their games highly engaging to end-users.”, said OnMobile Global chairman-CEO François-Charles Sirois.

“We couldn't have hoped for a better partner than OnMobile to help rob0 embody its vision and become an essential solution for game developers. We are thrilled to bring our expertise and participate in the success of OnMobile's new gaming offer,” said Technologies rob0 Inc co-Founder and CEO Richard Rispoli. 

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