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An ode to women’s power

MUMBAI: It’s a befitting ode to all the women out there; a wake-up call for her to realize her true value and potential. This 1.30-minute-long video, produced by Jigsaw Pictures, is based on the creative by Leo Burnett, Mumbai, for Reliance Fresh & Reliance Smart. It tells the story of domestic...

MAM Marketing MAM
AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text

MUMBAI: In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence. Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.

MAM Marketing MAM
Access, language variety, local partnerships to drive next billion subscribers

Despite the overwhelming growth of the OTT sector, players still need to pay more focus on issues such as content discovery, distribution, partnerships across verticals. The Future of Video India 2019 organised by Asia Video Industry Association (AVIA) hosted a session on “Capturing the next...

iWorld Over The Top Services
Learning the importance of video marketing today

“Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign or a video live on social media. The virality of a video is the new scale of measurement for most advertisers now, and rightly so! When a video goes viral, it can...

MAM Marketing Above The Line
India’s internet market is no longer male, metro, millennial: Rajan Anandan

Lightning speed - that's how India's internet adoption can be described.

iWorld Social Media

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