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MUMBAI: It’s a befitting ode to all the women out there; a wake-up call for her to realize her true value and potential. This 1.30-minute-long video, produced by Jigsaw Pictures, is based on the creative by Leo Burnett, Mumbai, for Reliance Fresh & Reliance Smart. It tells the story of domestic...
MUMBAI: In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence. Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.
Despite the overwhelming growth of the OTT sector, players still need to pay more focus on issues such as content discovery, distribution, partnerships across verticals. The Future of Video India 2019 organised by Asia Video Industry Association (AVIA) hosted a session on “Capturing the next...
“Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign or a video live on social media. The virality of a video is the new scale of measurement for most advertisers now, and rightly so! When a video goes viral, it can...
Lightning speed - that's how India's internet adoption can be described.
