“Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign or a video live on social media. The virality of a video is the new scale of measurement for most advertisers now, and rightly so! When a video goes viral, it can...
Lightning speed - that's how India's internet adoption can be described.
Ajit Mohan is not your flashy kind of guy. Quiet, unassuming normally, he opens up and the words flows easy when it comes to talking about his pet project—the fast-growing Star India-owned OTT service Hotstar. Over the past three years, he has gradually—with the support of Uday Shankar and Sanjay...
MUMBAI: Apple can’t get enough of taking more bites. The Cupertino-based company is reportedly spending a whopping $4.2 billion a year on coming up with original content by 2022.
MUMBAI: Award-winning global agency Gutenberg has appointed Neil Ashurst as the director and country head for UK. This follows the company's recent rebranding which formalises their offering as an integrated communications firm providing digital, content, social, video and public relations services...
