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AI powered conversational analytics platform, Scoop to help brands glean unique insights from all customer conversations across voice, video, and, text

MUMBAI: In a recent development that highlights how rep-customer interactions can be leveraged to gain market intelligence. Scoop, a Mumbai based startup, has developed an AI-powered conversational analytics platform designed to help Inside Sales teams to maximize sales conversion optimization.

MAM Marketing MAM
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Access, language variety, local partnerships to drive next billion subscribers

Despite the overwhelming growth of the OTT sector, players still need to pay more focus on issues such as content discovery, distribution, partnerships across verticals. The Future of Video India 2019 organised by Asia Video Industry Association (AVIA) hosted a session on “Capturing the next...

iWorld Over The Top Services
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Learning the importance of video marketing today

“Is it viral yet?” More often than not, this is what you will hear from marketers and agencies soon after they make a brand campaign or a video live on social media. The virality of a video is the new scale of measurement for most advertisers now, and rightly so! When a video goes viral, it can...

MAM Marketing Above The Line
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India’s internet market is no longer male, metro, millennial: Rajan Anandan

Lightning speed - that's how India's internet adoption can be described.

iWorld Social Media
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We are fundamentally changing storytelling: Hotstar CEO Ajit Mohan

Ajit Mohan is not your flashy kind of guy. Quiet, unassuming normally, he opens up and the words flows easy when it comes to talking about his pet project—the fast-growing Star India-owned OTT service Hotstar. Over the past three years, he has gradually—with the support of Uday Shankar and Sanjay...

iWorld Over The Top Services

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