Report on Shemaroo

PubNation: Decoding the future of print & digital industry

Industry leaders will discuss everything from subscriptions, audience retention to advertising


NEW DELHI: The print industry is at a Rubicon moment; the process of digitalisation has opened up new avenues of information dissemination and advertising, although concurrently, there is room for newsprint to flourish. While convergence still remains at the core of it, the aftershocks of the Covid2019 crisis could entirely upend this fragile equilibrium.

To discuss the new form of print media, its relevance as an advertising medium, the content that will define print publications in future, and technology that will shape the copies of tomorrow, Indiantelevision.com will host PubNation 2020 (print & digital), in partnership with Quintyoe Technologies and Gamezop, on 9-10 December. 

The two-day virtual conference will have industry leaders discussing a host of topics, including how they dealt with the pandemic, the current and future scenario of ad rates on print, programmatic advertising, subscription growth, and the role of influencers.

The panellists who will be speaking at Pubnation 2020 (Print & Digital) are Punjab Kesari group of newspapers director Abhijay Chopra, Dentsu Impact president Amit Wadhwa, BBC Global News SVP - commercial development for Asia & ANZ Alistair Mcewan, The Washington Post director - global agency partnerships Baldeep Singh, Moneycontrol editor Binoy Prabhakar, Gamezop co-founder Gaurav Agarwal, Mirror Now managing editor Vinay Tewari, among others. 

For more information and registration, visit here (https://www.indiantelevision.com/pubnation/index.html). 

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