There's a new paradigm coming into the world of news publishing. Traditional newspapers globally are on the way down, but in India, strangely, it looks like the print medium will have a long run ahead, even as digital publications see rapid uptake in the face of digital acceleration. Convergence has been forced upon news organisations; even as they keep the print presses running and delivering the newspapers to our doors, they are being forced to reinvent themselves in the digital spaces as well as partaking in the video monetization opportunities available online. Content is at the heart of any editorial newsroom with pieces of information going out to the various news media targeted at specific audiences. Effective and new ways of advertising inventory selling around this content is what sales pros are slowly but surely picking up. New models of revenue generation, virtually or in the real world are the order of the day - Programatic advertising, native content, client led customer acquisition and advertising solutions. Ad tech, martech service providers have become strong partners of the news media.
At PubNation we will be bringing together print, digital, and video executives from the news media business, ad tech companies, agencies and brands to understand the way forward for the news publishing business" legacy print, digital and video.
How industry leaders have pivoted their strategy in the face of adversity to a more technical driven approach
Implementing a carefully planned data targeted approach for Subscription growth
Most effective strategies that generate & retain Audiences. These audiences are the heart of any publisher. Various tools & techniques a Publisher can use to increase and retain its users.
With reduced Ad spends, how are publishers looking at various tools & products to explore monetization opportunities with the readership & data they possess
New Adtech tools to generate effective data for brands & publishers to have a cordial relationship
Intelligent customer engagement platforms using analytics, AI & ML.
Programmatic Advertising - Getting the right buck for your audiences
Native Banners - This has become a strong tool for publishers to increase their revenue, with an effective CPC, the opportunities are only increasing.
Examples of creativity and innovation within the industry in response to the pandemic
Creating a seamless Influencer Agency driven engagement campaign for clients