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Over 60% of BBC APAC’s revenue is from native advertising: Alistair McEwan

NEW DELHI: When native advertising had entered the marketing world, just a few years ago, many questions were raised regarding its feasibility for both advertisers and publishers. From people not trusting sponsored content to it diminishing the credibility of a news publication, doubts loomed large...

Television TV Channels News Broadcasting
PubNation: Decoding the future of print & digital industry

The print industry is at a Rubicon moment; the process of digitalisation has opened up new avenues of information dissemination and advertising, although concurrently, there is room for newsprint to flourish.

iWorld eNews
Pubnation: How print industry plans to monetise post-Covid

NEW DELHI: Covid-2019 pandemic has had a severe impact on the business of print publications; the initial months witnessed a complete clampdown on supply chain which consequently limited advertiser movement. However, with other industries gradually reviving and the festive season opening the door...

MAM Print

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