Splitsvilla season 5 to launch on 1 April

Mumbai: Youth entertainment channel MTV is bringing back one of its popular properties ?Splitsvilla? in a wilder form.

Starting from 1 April, the fifth season of the show will air every Sunday at 7 pm. It is being presented by Fiama Di Wills and powered by Nescafe.

Aiming to show the wild side of love that is raw and edgy, the show will see participation of nine boys and nine girls, all vying for love with two irresistible rulers ? the king and the queen.

The theme for ?MTV Splitsvilla 5? is ?Love Gone Wild? and keeping in sync with the theme, the on-air campaign has chocolate sauce as a metaphor for blood. This depicts the very basic and carnal instincts of ?might? being always right.

MTV India EVP and channel head Aditya Swamy said, ?Splitsvilla is ?the? original romance reality show in India. Having rocked and shocked audiences in the last four seasons, this year we are going ?wild?. Young people of today are connecting with their raw side. It is this animal instinct that we are exploring in this season. Laws of the jungle will rule and only the strongest will survive."

The show will be hosted by VJ Nikhil Chinappa.

Said ITC head of marketing personal care products business Nilanjan Mukherjee, "Fiama Di Wills is delighted to present MTV?s iconic show, ?Splitsvilla?, this season. Fiama Di Wills personifies an achiever, who is young, vibrant and beautiful. The association is a perfect fit and an obvious decision given the concept which aptly defines Fiama Di Wills? sensibilities and the immense popularity of MTV Splitsvilla amongst the youth in India."