MP and Silva to distribute Brazilian football championships

MUMBAI: MP and Silva, an international sports media company, and Globo TV Sports, the exclusive distributor of Campeonato Paulista and Brasileirao, have signed a deal including the distribution of rights of Campeonato Brasileiro da S?rie A (also known as Brazilian League S?rie A or Brasileir?o) and Campeonato Paulista in France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Myanmar.

Under the agreement, MP & Silva will distribute a package of Campeonato Paulista from January to April and Campeonato Brasileiro S?rie A from May to December, ensuring that broadcasters get access to top quality football all year long. The deal will cover the seasons of 2012, 2013 and 2014.

Once the stage of historical top scorers such as Pele, Zico and Romario, Campeonato Brasileiro is now the home for new Brazilian stars like Neymar, Ganso and Ronaldinho to shine. Twenty clubs compete in the Campeonato Brasileiro S?rie A. Since the 2003, the league began using a double round-robin format.

Each team plays the other clubs twice, once at home and once away, for a total of 38 games. The most successful clubs are Palmeiras, Santos, Flamengo and S?o Paulo.

The package also includes a weekly football programme called ?FootBrazil? containing inside information and up-to-the-minute news on Brazilian football and off-the-pitch news-flashes from championship matches all over Brazil.

The deal will cover all broadcast technologies and media platforms, including terrestrial free-to-air television (FTA), satellite and cable television, Internet protocol television (IPTV), mobile television, mobile, and Internet and broadband television.