DTH

Active DTH subscribers reach 70.26 million, Tata Sky solidifies its lead

Tata sky has seen 2.1 per cent market share growth in the quarter ending March

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KOLKATA: The Telecom Regulatory Authority of India (TRAI) today released ‘The Indian Telecom Services Performance Indicators’ data for the January- March’20 quarter. Sustaining its growth pace for three quarters in a row, Tata Sky has solidified its lead yet again in the DTH and Pay TV category clocking in a market share of 32.33 per cent and a growth of 2.1 per cent in the quarter ending March’20. 

According to the report, the Indian DTH service has displayed phenomenal growth since its launch in 2003. The total number of active subscribers with pay DTH operators (Tata Sky, Airtel, Dish TV, Sun Direct) in India in the quarter ending March 20 is 70.26 million. This is in addition to the Tata subscribers of DTH Free Dish (free DTH services of Doordarshan).

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A Tata Sky spokesperson commented on the report, “The TRAI report shows that Tata Sky has been consistently gaining market share and subscribers at a pace that is faster than any other platform. We believe this can be attributed to our customer centric outlook. The overall increase in DTH subscribers is also a great sign for the M&E sector.”

Among other players, Tata sky’s close competitor Dish TV-D2H’s combine market share fell from 31.23 per cent in the quarter ending September 2019 to 29.49 per cent in March 2020. Airtel Digital TV and Sun Direct has seen slight growth in the same period.

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