Zee to get landing rights in China soon

MUMBAI: Zee expects to obtain the landing rights in China soon, six years after applying for it.

Having already run a profitable syndication and sales business in China, the Subhash Chandra-promoted media company aims to cater to the audience in the Mandarin country with its entertainment content in the toughest media market in the world.

"We haven?t officially got the landing rights yet. It is work in progress. We expect to get the approval soon," a Zee spokesperson said.

Zee has been pursuing the landing rights in China ever since it applied in 2006.

According to a PTI report, a Ministry of External Affairs spokesperson has stated that "Zee TV has got the landing rights in China," while briefing reporters on the talks between India?s Foreign Minister S M Krishna and his Chinese counterpart Yang Jeichi.

Indiantelevision.com had earlier reported that Zee Entertainment Enterprises Ltd (Zeel), India?s leading broadcasting network overseas, was looking at a 9 per cent growth from its international business this fiscal and would see income up from advertising, syndication and other operations while subscription revenue would stay almost flat.

Zeel has paced up its localisation strategy in global markets, which keeps it far ahead of its rivals. Zee Aflam, for instance, has seen reasonable growth and reached break-even status within three years. Other localisation experiments are already on in Malaysia, Russia and, to a limited extent, in France in partnership with Canal.