Cable TV

VBS 2019: Media industry leaders to discuss challenges facing the industry

Industry executives will discuss the way forward in the post NTO era.

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MUMBAI: The much-anticipated Video and Broadband Summit (VBS) 2019 will be held today in Mumbai with participation from prominent media networks, broadcast distributors, media and advertising agencies, consultancy services, OTT platforms, media monitoring firms, as well as government regulatory bodies.

Among the prominent media networks who will be participating in the summit are Sony Pictures Network, Star India, 9x Media, Enterr10 TV, BBC Global News, IN10 Media, Shemaroo and Zee. From the distributors side DEN Network, Maharashtra Cable Operators Federation, Fastway Transmissions, GTPL Hathway, Tata Sky, SITI Networks, UCN Cable and Ashwini Cable will be participating in the one-day summit at Hyatt Regency, Mumbai.

Representatives of India’s prominent media agencies like IndiaCast Media, MediaKind, The Remediation Company, IndusInd Media and Communication, One Take Media, Madison Media will be participating in the event held in the shadows of TRAI’s February 2019 New Tariff Order (NTO) and amidst expectations and fears of further changes to the months-old act, described by many as one of the most significant reform in Indian media broadcast industry.

There will be representation from auditing firms like PwC and KPMG as well. Since broadband service providers are now key to video distribution, there will be representation from Google, Reliance Jio Fiber, Reliance Jio and Win Broadband.

TRAI advisor (broadcasting and cable services) Arvind Kumar will also address the gathering of industry leaders and there will also be a special presentation from BARC India COO Romil Ramgarhia.

Bringing together industry leaders from all sectors of the media industry, the summit will discuss various issues at the heart of the NTO, how it’s impacting broadcasters and distributors, changes proposed to it and why broadcasters are unhappy with TRAI for floating a new consultation paper within six months of NTO.

After a keynote address by Anil Wanvari, founder Indiantelevision.com, IndiaCast Media Distribution president Amit Arora, Star India Distribution president Gurjeev Singh Kapoor, IndusInd Media and Communications CEO Vynsley Fernandes, GTPL Hathway VP Yatin Gupta, The Remediation Company founder Shyamala Venkatachalam and Bhima Riddhi Digital Services promoter Nagesh Narayandas Chhabria will debate the TRAI consultation paper on tariffs in a panel discussion to be moderated by Elara Capital VP Karan Taurani.

To give the perspective of distributors on how the NTO, and the expected amendments to it, affects their businesses, there will be a panel discussion in which SITI Networks CEO Anil Malhotra, GC member of SCTE India Shaji Mathews, Fastway Transmissions Consultant Peeush Mahajan and Bhima Riddhi Digital Services Promoter Nagesh Narayandas Chhabria will participate.

Advertising industry is at the other end of the spectrum, the other big sector that had to adjust to post NTO environment. To discuss the advertisers' view and their take on the dynamic pay-TV landscape, there will be Godrej head media services Subha Sreenivasan Iyer, ITC PR and media head Jaikishin Chhaproo and Havas Media Group managing partner West & South Kunal Jamaur. They will participate in a panel discussion to be moderated by Castle Media CEO Ru Ediriwira.

There will be a presentation from BROADPEAK business development manager Hervé Creff, on "Keeping control of HDMI1 with Android TV Operator Tier - the "super-aggregator" approach."

This will be followed by a panel discussion on how to transform the TV broadcast sector to fuel growth - what are the key issues facing the industry and how can more transparency and discipline be injected into it? PwC partner and leader Raman Kalra, Elara Capital VP - research analyst (media) Karan Taurani, KPMG India partner Girish Menon and BBC News head of distribution - South Asia Sunil Joshi will participate in a panel discussion to be moderated by SBICAP Securities head of equity research Rajiv Sharma.

Local cable operators also constitute an important link in the TV broadcast value chain in India. Despite the presence of strong DTH players like Tata and Bharti Airtel and the rise of OTT, as much as 65 per cent of TV homes in India are still connected through these local cable operators, as per TRAI estimates. Maharashtra Cable Operators Federation (MCOF) president Arvind Ramesh Prabhoo and IndusInd Media and Communication COO Rouse Koshy will participate in a panel discussion on how has the role of the LCO changed under the new regulatory framework and its significance going forward.

The rise of some of the Free to Air (FTA) channels in the post NTO environment has been another prominent feature of 2019. To discuss the roadmap ahead for FTA channels, there will be a panel discussion in which SAB Group CEO Manav Dhanda, Enterr10 TV MD - Fakt Marathi Shirish Pattanshetty, IN10 Media COO Akul Tripathi, 9X Media chief revenue officer Pawan Jailkhani and Shemaroo Entertainment COO Kranti Gada will participate.

To discuss the role of the internet in the broadcast industry, there will be a fireside chat between Anil Wanvari and Jio Fiber president Anuj Jain. The summit will end with a panel discussion on the role of the internet in video distribution in which Google Industry head media and entertainment Sandeep Ramesh, Jio VP – advertising and strategy Mohit Kapoor, COAI Director General Rajan S Mathews, ZEE5 chief revenue officer and business head Taranjeet Singh and MediaKind head of marketing – APAC Chiranjeev Singh will participate.

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