Cable TV

SPN's distribution team brings cheer to Maharashtra LCOs through ‘Nukkad LIVE’

SPN has initiated the first leg of this digital collaboration in the Maharashtra market

KOLKATA: The Covid2019 pandemic has had a seismic effect not only on the way businesses run but also on several other aspects of people's lives. The cable industry, the unsaid essential service, has played a major role in the current environment keeping people entertained and informed. While a majority of the population was under a shelter-at-home directive, last mile operators kept working on-ground risking their lives to provide seamless services to their subscribers. SPN was the first network to salute these unsung heroes through its ‘Happy Hero’ campaign. Taking the relationship with the operators forward and to bring some cheer , excitement to the last mile operators, Sony Pictures Networks India (SPN) undertook a novel initiative of virtual event, ‘Nukkad LIVE.’ 

Through ‘Nukkad LIVE’ last mile operators, more commonly known as LCOs, get to enjoy specially curated acts as well as interact with the artists & key protagonists of various SPN channel shows. 

"The new normal in our day to day to work life has shifted to the digital interface. We have always believed in staying connected with our trade partners & we enjoy excellent partnerships with MSOs across the country. The ‘Nukkad LIVE’ initiative is really about going a step further & creating opportunities for interaction for SPN’s well known show artists with the last mile, namely the LCOs. They are really the unsung heroes who are risking their lives every day to keep the pipeline of entertainment flowing and alive. After seeing the huge success of ‘Nukkad LIVE’ in Maharashtra with the likes of DEN and GTPL, we will soon be extending this format to the Hindi GEC & sports genres,” said Sony Pictures Networks (distribution business) EVP Sales and Marketing, Makarand Palekar. 

SPN has initiated the first leg of this digital collaboration in the Maharashtra market bringing actors from Sony Marathi and leading operators from the state together. Samir Choughale, Vishakha Subhedar and Vanita Kharat, all well-known names from the Marathi entertainment industry, are part of this campaign to meet operators on the ‘Nukkad LIVE’ platform. 

While Kharat holds the meet-up together by anchoring it, Choughale is interviewing Subhedar and the latter gets humorously offended. The fun banter ends with the stars thanking the operators for their relentless support and service to keep the show on during the lockdown period as operators made sure all the viewers got uninterrupted signals for their daily dose of entertainment. The 40-minute meet ended with both the actors interacting with the trade fraternity by answering their questions.

Although both broadcasters and distributors are dependent on each other to run their businesses, during this crisis period, such collaborations can help to keep the touch points on both sides alive and lighten the burden of social distancing, on everyone. 

What do the partners think?

“Good initiative by the Sony Marathi & distribution team to connect & engage our business partners using the virtual platform. Spreading a smile is very important in the present situation where people are facing a lot of hardship. All the best to the Sony team,”  GTPL Hathway Ltd promoter and managing director Aniruddhsinh Jadeja said. 

“This unique initiative by Sony team to bring the last mile operators together, added a new dimension to strengthen relationship between broadcaster, MSO & LCO. It helps the industry to work towards a common goal of inclusiveness by involving the last mile which further encourages them to provide better services,”  DEN Satellite director Rajeev Gavi shared. 

“Brilliant programme! The execution of the event was seamless despite the dependency on technology. Inviting the LCOs to this event and mentioning the special relationship that Den Satellite and Sony shares further strengthens the bond between stakeholders. Artists were really entertaining and it was thoroughly enjoyed by our partners,”  DEN Satellite director Ravishankar Singh said. 

Latest Reads
SITI Networks' Q1FY22 Operating EBITDA jumps 33.1% to Rs 537 Mn

SITI Networks, an Essel Group company and multi-system operator (MSO), has released its consolidated audited financial results for Q1FY22 ending June 30.

Cable TV Multi System Operators
NXTDigital revenue up 13.5% in Q1FY22

NXTDigital Ltd, the media vertical of the global Hinduja Group and an integrated digital distribution platform delivering services through digital cable television, HITS (Headend-In-The-Sky) and broadband, continued to leverage innovation and strategy to combat the challenges of the second wave to...

Cable TV Multi System Operators
GTPL Hathway records standalone net profit of Rs 30.5 cr in Q1 FY22

New Delhi: Cable TV and broadband service provider GTPL Hathway Limited (GTPL) has clocked a standalone net profit of Rs 30.5 crore for the quarter ended 30 June.

Cable TV Multi System Operators
TCCL implements ATEME's Titan Live solution for its cable TV platform

Mumbai: ATEME on Tuesday announced that Thamizhaga Cable TV Communication Pvt Ltd (TCCL), one of the largest cable distribution companies in India, has chosen to implement its TITAN Live solution for their cable TV platform.

Cable TV Multi System Operators
Cable operators take steps to ease vaccination process for staff

Despite the imminent health risks, the cable industry employees have continued to work on the frontlines all through the pandemic. Now with vaccination drives in full swing across the country, leading cable operators, too, are taking a step ahead and getting their employees inoculated.

Cable TV Local Cable Operators
Make in India push for set-top boxes face challenges

Last year it made headlines when large DTH players including Tata Sky, Dish TV announced their decision to move manufacturing of a significant portion of set-top boxes (STBs) in India. The announcements were in line with the government’s renewed push for Make in India.

Cable TV Local Cable Operators
Cable industry veteran Lt Col VC Khare passes away

KOLKATA: Cable TV expert, retired Lt.Col VC Khare has passed away. He contributed to the cable TV industry in India at different roles for nearly three decades. He was a member of the Bureau of Indian Standards (BIS) where he played a significant role in formulating 8 BIS Specification for cable TV...

Cable TV People
SCTE India announces its new executive board for the term 2021-2024

New Delhi: The Society of Cable Telecommunication Engineers (SCTE), India has appointed NXTDIGITAL Limited MD and CEO, Vynsley Fernandes as the honorary chairman, Sandeep Bhargava as the president, and Rahul Nehra as the national secretary. The announcement was made at the recently held annual...

Cable TV People
GTPL KCBPL partner with UKIO, spread smiles

GTPL KCBPL has partnered with UKIO to spread smiles during these difficult times and expand their product offering. UKIO is a personalised messaging platform that allows users to share video call messages with their loved ones via their favourite celebrity icons.

Cable TV Local Cable Operators

Sign up for our Newsletter

subscribe for latest stories

* indicates required