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Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
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In second coming, Ajay Bhalwankar attempts renaissance of Marathi TV

You either get it right, or you don’t. And if you’re Ajay Bhalwankar, you tend to get it right more often than not. Or at least that’s what his past record suggests. “Let’s not talk about my past,” he quips. But his past is not just important but also relevant in the context of his current job -...

Television TV Channels Regional
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Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
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MIB gives permission to four new channels

For nearly a year, the Ministry of Information and Broadcasting (MIB) has been stingy in handing out licences to channels. But in July, four new channels got permissions and none were cancelled.

Regulators I&B Ministry
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Sony Marathi to launch on 19 August

Sony Pictures Network India (SPNI) is going to threaten the dominion of rivals Zee and Star in the regional space now. The network is all set to roll out its Marathi GEC Sony Marathi on 19 August.

Television TV Channels Regional

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