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MUMBAI: Vibgyor Brand Services added another award to its kitty – this time a Silver for its on ground campaign for Maybelline New York on Karwachauth Festival in the category ‘On-ground promotion of the year for sales volume’. The campaign which has been conceptualized and managed by Vibgyor for four years in a row now was a forerunner in the category given its long run and exceptional results. Aimed at increasing sales for Maybelline during the popular north-Indian festival of Karwahauth, this unique campaign promised women who purchased Maybelline products free application of mehendi on their hands by trained artists. The activity was carried out for three days across north India at 165 locations covering all the major markets & hangouts where women usually go for mehendi.
This year, the campaign gave Maybelline a whopping increase in actual sales versus target sales. Thus not only were sales targets achieved but infact surpassed with a huge margin across all of north India.
Commenting on the win, Ankur Kalra, CEO and Founder – Vibgyor Brand Services said, “ Maybelline Karwa is a campaign that we have worked on for four years now and is very close to our heart. It is good to be recognized by our own industry and peers for something that already helped Maybelline exceed its targets. This will be motivation for the entire Vibgyor team to outdo ourselves with each campaign.”
The WOW Awards, an initiative of EVENTFAQS in association with Event & Entertainment Management Association (EEMA), saw its fifth edition take place at the Grand Hyatt Mumbai on April 26. The eminent jury members of the awards faced a challenging task as they studied the 720 entries that were submitted this year, through 260 entrants and 416 brands.
The 28 categories were divided into 6 sections - WOW Promos, WOW Live, WOW MICE, WOW Media and WOW Others. The WOW Awards was conceptualized in 2008 as the industry benchmark for excellence in brand experience creation. Endorsed by over 800 brands in its five years of existence, WOW Awards today enjoys patronage of over 400 ad, promotions, media, event and entertainment agencies around the country.
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