Television
Report on Shemaroo

Technology comes to broadcasters' rescue to create content during Covid2019

An initiative by indiantelevision.com helped broadcasters to gain and share experiences

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/05/07/virtual-vid.jpg?itok=_l5HtHr_

MUMBAI: Technology has been the saviour for most broadcasters while producing content amid the nationwide lockdown due to the Covid2019 pandemic. This was the unanimous view of panellists from news and entertainment channels, who came together for a virtual panel discussion to share their experiences of generating content from home or remote locations.

The virtual panel discussion, an initiative by indiantelevision.com held on 5 May, was moderated by Indian Television Group founder, chief executive officer and editor-in-chief Anil Wanvari. The panellists who participated in the virtual discussion were TVU Networks SVP solutions Jared Timmins, Mathrubhumi Television senior manager-technical Bijumohan R, Asianet News Network chief promo director Ajith Nambiar, Fakt Marathi co-founder Shirish Pattanshetty, TV9 Network technical head Devendra Maurya, ABP News Network SVP broadcast technology and operations Manish Sharma, Odisha Television head technical and engineering Sukanta Rana, Hoichoi VP-content Anindo Banerjee and senior TV Journalist Bhupendra Chaubey.

Explaining how they have been able to provide tech-based solutions to broadcasters across the globe, TVU Networks SVP solutions Jared Timmins said, “We have seen people getting on cloud technology as soon as possible during this crisis situation, and our mobile application TVU Anywhere has seen 500 per cent jump in usage.” TVU Networks provides IP-based live video solutions.

“Unlike video call applications such as Skype and Zoom, our technology helps the broadcasters to achieve desired audio and video quality within the given internet bandwidth,” added Timmins. He also showed a presentation of their latest offerings of new technology and cleared the doubts of news and entertainment broadcasters who participated in the panel discussion.

Majority of the broadcasters are forced to use all the available resources amid lockdown to create content for the viewers. In this context, Bijumohan R said, “We have been using remote technology before the pandemic too, but the current crisis has forced us to use video calling apps such as Skype and Zoom more frequently.”

The news channel has reduced the workforce by two-third and has asked people to work from home or wherever  they are located. The remaining one-third workforce has been asked to come to the office.

Echoing Bijumohan's views, Sharma said, “The technology that majority of news broadcasters are using today was already available and they have been using it now at an optimum level for content production.” ABP News Network was the first news broadcaster in India to use the very first model of TVU Networks.

Sharma believes that bonded server technology is a life saviour during these testing times. He added, “All our reporters, guests, speakers have been using the TVU Anywhere mobile application to send live information and also access to this app is given to all our guests during a live debate or for their byte.”

The news broadcaster organised its current edition of a summit called Shikhar Sammelan virtually with the help of the TVU Anywhere mobile apps and backpacks.

Chaubey, who moved on from CNN-News18 a month ago, has since then been working on his digital channel. He said, “The era of normal ways of broadcasting has completely gone. All those old broadcasting technologies are behind us.” He adds, “Digital or Zoom summits are exactly the kind of platform you’re talking about and is the way forward in future.”

News has been the TV content consumption driver during this Covid2019 period, as the Broadcast Audience Research Council (BARC) India and Nielsen India joint report states. news channels are the only ones successfully producing fresh content compared to other genres.

In this regard, Pattanshetty, said, “Majority of GECs are showing repeat telecast of broadcasted shows unless they have some content in the bank.”

Banerjee added, “Television has come to a standstill due to the Covid2019 scenario and repackaging of shows is the only way we are trying to survive. We are planning to come up with Live TV in our application; we have a huge library of over 200 films and series.”

Rana explained how the channel has been creating a 1.5-hour show every day from home for one of their GEC channels. He says, “We have created a script and have asked the artists to record their part on the mobile phone and send to the broadcaster, which we edit and telecast it on our channel every afternoon.”

The virtual panel discussion, appreciated by the panelists for its topicaliy and relevance, was watched by over 1000 people during a live stream on indiantelevision.com’s Facebook platform. It also received a resounding engagement on its Twitter handle.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/ms.jpg?itok=Kwr84X4t
Our fiction & non-fiction shows will hold the fort against IPL: Colors’ Manisha Sharma

A handful of people confined together in a building for days on end, with little to no contact with the outside world. Call it lockdown or the premise of Colors’ marquee property Bigg Boss, whose season 14 dropped in October 2020.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/tpr.jpg?itok=r_FGpK4y
TRP scam: Enforcement Directorate to file chargesheet this month

MUMBAI: The Mumbai police's unearthing of a ‘fake TRP’ (television rating points) scam last year sent shockwaves through India's media industry, with top TV news channels accusing each other of fudging their ratings. The Mumbai police has alleged that a few media houses bribed households where BARC...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/zee.jpg?itok=_F5zqvjI
Zee's Indian Pro Music League ropes in eight sponsors

MUMBAI: India’s first-ever music league, the Indian Pro Music League (IPML), recently aired on Zee TV and streamed on Zee5, to much fanfare. A clutter-breaking reality format innovation, IPML has received an overwhelming response from leading brands across categories who have come onboard as...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/sunil_lulla.jpg?itok=tIJ5-8Fc
No crisis for BARC, our data is proved & authentic: Sunil Lulla

NEW DELHI: As the Broadcast Audience Research Council (BARC) continues to battle the controversy surrounding its TV viewership ratings, its chief executive officer Sunil Lulla asserted that the issue has become a matter of the past, and the agency’s data remains true, reliable and authentic.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/barc_0.jpg?itok=qpvCKA08
TV viewership up 9% in 2020, ad volumes surge 34% in second half: BARC India

MUMBAI: The television industry witnessed unprecedented highs and lows in 2020, or the year that shall not be named. From record viewership, new category leaders, to diminished ad revenue and stiff competition from upstart OTT players – TV Land saw it all and emerged stronger for it. Now, the...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/sony.jpg?itok=_y-EE8AA
Sony BBC Earth concludes fourth edition of ‘Feel Alive Hours’

MUMBAI: Yet another season of inspiring young minds has concluded with Sony BBC Earth’s flagship school engagement program, Feel Alive Hours. Over the last three editions, this pioneering initiative travelled to schools across India and rekindled the joy of being closer to nature through positive,...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/img_01032021_130623_800_x_800_pixel.jpg?itok=RNnzpJgG
9X Media onboards Alok Nair as chief revenue officer

MUMBAI: With Pawan Jailkhani deciding to depart from 9X Media, the company has brought on Alok Nair to take over as chief revenue officer. Nair, who has made the move from his entrepreneurial venture White & Blue Media, will report to 9X Media MD Pradeep Guha. He will work in tandem with 9X...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/as.jpg?itok=R-eFqp3j
Golden Globes 2021: The Crown reigns, Nomadland is best picture

After a two-month delay, the 78th annual Golden Globes finally took place on Sunday, February 28, giving the industry something to celebrate while also reflecting the reality we inhabit. The awards went bi-coastal this year, most winners accepted their trophies from the safety of home, and the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/bai.jpg?itok=lfiT62XP
Julie Pizzi named president, Bunim/Murray Production

Veteran producer and long-time executive Julie Pizzi has been named president, Bunim/Murray productions. The news was announced by Endemol Shine Holdings president and CEO & Banijay chairman of the Americas Cris Abrego.

Television Production House Fiction

Sign up for our Newsletter

subscribe for latest stories

* indicates required