Mumbai: With the start of the new fiscal year and its continued pursuit to charter new growth areas and scale the business to newer heights, entertainment major MX Media on Saturday announced its new corporate team. The organisational restructuring includes teams for user growth, marketing & brand, PR & corporate communications, revenue, SVOD distribution & partnerships, AVOD and revenue planning & strategy.

The newly formed teams will work with MX Media chief operating officer Nikhil Gandhi.

“The last year has been dynamic, transformative and extremely rewarding for MX Media," said Nikhil Gandhi. "We are extremely proud of our businesses scaling new heights and the value we have been able to create for our customers, shareholders and employees. We are pleased to announce a restructuring of functions and new leadership who will work in driving this exponential growth story further at MX Media.”

User growth

The entertainment super app has appointed Niraj Mishra as the head of user acquisition & performance, Amandeep Singh as head of growth strategy & analytic, and Swati Kaushik as the head of programming strategy & content operations.

Marketing and Brand

Sandeep Das is the marketing head and will drive show campaigns, trade marketing, brand and consumer strategy.

PR & Corporate Communications

Usha Rachael Thomas will lead public relations and corporate communications for all MX Media businesses.

SVOD Distribution & Partnerships

Abhishek Joshi will be heading the SVOD business along with partnerships and distribution.

AVOD

Dina D'Souza will lead the direct client and agency business as revenue head of AVOD OTT. Nitin Kemse will head the network revenue and drive new ad verticals for self-serve platforms - MX Advantage & MX Audience Network. Ashish Patil will lead MX Studios business and will be supported by Pankaj Malani and Suresh Menon for revenue and production operations respectively, said the company.

Revenue Planning & Strategy

To bring a similar focus to revenue planning and strategy, Kunal Bharti will lead this function to drive excellence in pricing strategy, market share growth, planning and best practices. He will be supported by Ramgopal Iyer.