Television

Music genre becomes top gainer in Chrome DM week 49

The genre grew by 1.86 per cent.

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MUMBAI: Music genre has become the top gainer in week 49 of Chrome Data Analytics and Media data. The genre grew by 1.86 per cent. In this genre, 9XM channel gained the highest OTS with 92.7 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, business news gained second position and grew by 0.94 per cent in 6 metros market. In this genre, CNBC Awaz channel gained the highest OTS with 82 per cent. Hindi movies genre stood in the third position by gaining 0.88 per cent in HSM excluding <1 lakh market. B4U Kadak secured the highest OTS with 92.4 per cent.

Sports genre stood in fourth position in All India 1 lakh+ market and grew by 0.72 per cent. DD Sports channel gained the highest OTS with 98.2 per cent. English movies genre stood on the fifth position and grew by 0.62 per cent in 6 metros market. In this genre, Warner Brothers gained the highest OTS with 46.2 per cent.

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