Television

Lalitha Jewellery is top brand in BARC week 15 data

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 15 of 2019.

Top Advertisers:

In week 15 of 2019, Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC became the top three advertisers, as per BARC data, with 134053, 130298, 41161 insertions respectively.

Following them were Procter & Gamble and Godrej Consumer Products Ltd in fourth and fifth spots.

Rank

Advertiser

Insertions

 

 

Week 15

   

1

HINDUSTAN LEVER LTD

134053

   

2

RECKITT BENCKISER (INDIA) LTD

130298

   

3

ITC LTD

41161

   

4

PROCTER & GAMBLE

34130

   

5

GODREJ CONSUMER PRODUCTS LTD

31152

   

6

COLGATE PALMOLIVE INDIA LTD

24066

   

7

CADBURYS INDIA LTD

22315

   

8

WIPRO LTD

19878

   

9

BROOKE BOND LIPTON INDIA LTD

19798

   

10

SMITHKLINE BEECHAM

18294

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals

Top Brands:

The top brands in the week 15 of 2019 BARC data were Lalitha Jewellery, Dettol Liquid Soap, and Santoor Sandal and Turmeric with 15611, 12987, and 12097 insertions respectively.

Disinfectant brand Lizol secured the fourth position with 11798 insertions while Dettol Cool Soap came in fifth making 11452 insertions.

Rank

 

Brands

 

Insertions

 

 

 

 

 

 

 

 

 

Week 15

   
 

 

 

 

     

1

 

LALITHA JEWELLERY

 

15611

   

2

 

DETTOL LIQUID SOAP

 

12987

   

3

 

SANTOOR SANDAL AND TURMERIC

 

12097

   

4

 

LIZOL

 

11798

   

5

 

DETTOL COOL SOAP

 

11452

   

6

 

DETTOL ANTISEPTIC LIQUID

 

11394

   

7

 

VIMAL ELAICHI PAN MASALA

 

11289

   

8

 

GODREJ EXPERT RICH CREME HAIR COLOUR

 

10678

   

9

 

HARPIC 10/10

 

10340

   

10

 

COLGATE DENTAL CREAM

 

9713

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals

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