Television

Lalitha Jewellery is top brand in BARC week 15 data

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/19/Lalitha_Jewellery.jpg?itok=lavFaY8h

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 15 of 2019.

Top Advertisers:

In week 15 of 2019, Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC became the top three advertisers, as per BARC data, with 134053, 130298, 41161 insertions respectively.

Following them were Procter & Gamble and Godrej Consumer Products Ltd in fourth and fifth spots.

Rank

Advertiser

Insertions

 

 

Week 15

   

1

HINDUSTAN LEVER LTD

134053

   

2

RECKITT BENCKISER (INDIA) LTD

130298

   

3

ITC LTD

41161

   

4

PROCTER & GAMBLE

34130

   

5

GODREJ CONSUMER PRODUCTS LTD

31152

   

6

COLGATE PALMOLIVE INDIA LTD

24066

   

7

CADBURYS INDIA LTD

22315

   

8

WIPRO LTD

19878

   

9

BROOKE BOND LIPTON INDIA LTD

19798

   

10

SMITHKLINE BEECHAM

18294

   

TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals

Top Brands:

The top brands in the week 15 of 2019 BARC data were Lalitha Jewellery, Dettol Liquid Soap, and Santoor Sandal and Turmeric with 15611, 12987, and 12097 insertions respectively.

Disinfectant brand Lizol secured the fourth position with 11798 insertions while Dettol Cool Soap came in fifth making 11452 insertions.

Rank

 

Brands

 

Insertions

 

 

 

 

 

 

 

 

 

Week 15

   
 

 

 

 

     

1

 

LALITHA JEWELLERY

 

15611

   

2

 

DETTOL LIQUID SOAP

 

12987

   

3

 

SANTOOR SANDAL AND TURMERIC

 

12097

   

4

 

LIZOL

 

11798

   

5

 

DETTOL COOL SOAP

 

11452

   

6

 

DETTOL ANTISEPTIC LIQUID

 

11394

   

7

 

VIMAL ELAICHI PAN MASALA

 

11289

   

8

 

GODREJ EXPERT RICH CREME HAIR COLOUR

 

10678

   

9

 

HARPIC 10/10

 

10340

   

10

 

COLGATE DENTAL CREAM

 

9713

   

TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/SUN.jpg?itok=_HHkjzxI
BARC week 5: Regional space witnesses new entrant 'Adithya TV' in Tamil market

MUMBAI: In regional space, Adithya TV entered the top five Tamil channels list in week 5 of BARC India ratings. The channel has replaced Star Vijay Super at fifth position. Zee Biskope continued to lead in Bhojpuri market for the third consecutive week in week 05 of BARC India ratings. No changes...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/IND.jpg?itok=5Yu03pZk
Sports channels viewership decline by 20.5 per cent in week 5 of BARC

MUMBAI: The poor performance of the Men in Blue and the end of the Australian Open 2020 impacted the viewership pattern of sports channels. According to Broadcast Audience Research Council of India (BARC) week five shows a slump of 20.5 per cent in viewership pattern as compared to week four....

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/BARC_new.jpg?itok=Q15ZItZ7
BARC week 5: Colors, Star Plus, Sony SAB remain top three Hindi GEC in urban market

MUMBAI: Colors continued to lead the list of top ten Hindi GECs in the urban market and in pay platform for more than four consecutive weeks. In urban market Viacom18's other Hindi GEC Colors Rishtey entered the list replacing Big Magic at tenth position. On pay platform Zee TV slipped to fourth...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/Jasal_Shah.jpg?itok=OKoo1ToQ
Will make brands' IPL 2020 splurge into judicious investment: Velocity MR's Jasal Shah

MUMBAI: Summer and IPL are now synonymous in India. Even after a decade since its launch, the mega sporting event continues to attract eyeballs as well as brands. Last year, a new age consumer insights provider Velocity MR published IPL Brands Insights Book 2019 unravelling the mystery of marketing...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/15/suntv.jpg?itok=FhGqw0ho
Sun Tv subscription revenue up; declares 150% interim dividend

BENGALURU: Kalanathi Maran’s regional telecaster and FM radio broadcaster Sun Tv Network (Sun TV) reported that subscription revenues was up 18  percent y-o-y at Rs 411.85 crore for the quarter ended 31 December 2019 (Q3 2020, period or quarter under review) as compared to the corresponding year...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/zee.jpg?itok=3oJ0pX1b
#ZeeBusinessNumber1: Channel creates history, becomes most-watched on Budget 2020 day

MUMBAI: #ZeeBusinessNumber1: Owing to the love of its viewers, Zee Business has created history by emerging as the most watched channel on Budget Day. The Union Budget was presented by Finance Minister Nirmala Sitharaman on February 1 in Parliament. Zee Business started its coverage early morning...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/disney.jpg?itok=CAKE3wwl
Disney Junior's animated series 'Mira, Royal Detective' to premiere in U.S and India on 20 March

MUMBAI: Disney Junior's animated series Mira, Royal Detective will premiere in the U.S. on  20 March (11:00 a.m. EDT/PDT on Disney Channel and 7:00 p.m. EDT/PDT on Disney Junior). Disney Channel India will also be premiering a sneak-peek that same day, followed by the series premiere on Sunday,...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/dsport.jpg?itok=nkVov33Z
DSport to broadcast Pakistan Super League from 20 February

MUMBAI: DSPORT, a premium sports channel from the house of Discovery India, will broadcast the fifth season of the Pakistan Super League (PSL) LIVE for cricket fans in India.  PSL, in its fifth edition, is scheduled to be played from February 20 March 22, 2020. All the matches will be played at key...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/02/14/ufo.jpg?itok=5zI1RBWN
UFO Moviez's ad revenue stood at ₹427 mn in Q3FY20

MUMBAI: UFO Moviez, India’s largest in-cinema advertising platform, with the power to impact almost 2.1 billion viewers annually through 3600+ screens under the PRIME and POPULAR channels across 1200+ cities & towns, today, announced its financial results for the quarter and nine months ended...

Television TV Channels Movie Channels

Sign up for our Newsletter

subscribe for latest stories