Is there a slow but steady decline in English news ratings?

There seems to have been some stabilisation in the top 3 channels

BENGALURU: Is viewership of the English news genre dipping? Broadcast Audience Research Council (BARC) India recommenced publishing limited viewership data in the public domain on TRAI’s coercion in week 13 of 2019 after it had ostentatiously stopped doing so to allow ratings to stabilise after implementation of TRAI’s new tariff order from week 6 of 2019. Then in week 23 of 2019, BARC announced that it was reverting to an older method of treatment of the landing pages and outliers. The weeks following week 13 of 2019 have seen two major cricket tourneys being played – the twelfth season of the Indian Premier League in India and the ICC World Cup in England and Wales. Both the tourneys involved matches that overlapped primetime in India. Many parts of the country have been hit by bad weather over the past few weeks. Or is it just that there were a number of weeks that were just too hot before the torrential rains that inundated many parts of India? A BARC paper in the past suggested that weather affects television viewership. The implementation of the new regulatory framework and BARC’s treatment of outlier data are two other factors that also need to be kept in mind when analysing the scenario. One can also make a case for greater viewership interest in the run up to the elections, which now seems to be on the decline. It would be interesting to study if other genres have also been adversely affected.

Please refer to the figure below for the combined weekly impressions of the top five English news channels between weeks 13 and the week under review – week 30 (Saturday, 20 July 2019 to Friday, 26 July 2019). The dotted yellow trendline indicates a slow but steady decline in viewership of the top 5 English news channels between weeks 13 and 30 of 2019. As is obvious, weeks 21 and 22 are the anomalies in the decline – news viewership peaked because of the announcement of the results of the national elections.

It is interesting to note that since the entry of pubcaster Doordarshan’s English news channel DD India into BARC’s weekly list of top 5 English news channels, the channels appearing in the list have been the same, with a slight tweaking in the ranks sometimes. Over the past few weeks, there seems to have been some stabilisation in ranks one, two and three with the Arnab Goswami-led Republic at first place, Times Now at second place and DD India at third place. The jostle for ranks four and five is still on between CNN News India and India Today Television. Please refer to the figure below:

Please refer to the figure below for ratings of the top 5 English news channels.

Ratings of English news channels for week 30 of 2019

The combined ratings of the top five English news channels increased 4.8 percent in week 30 of 2019 to 1.896 million weekly impressions from a low of 1.809 million weekly impressions in week 29. The list of channels and their ranks were the same in week 30 as week 29 of 2019.

Republic TV led the English news genre with ratings of 0.574 million weekly impressions in week 30 of 2019 as compared to 0.564 million weekly impressions in the previous week. At second rank, Times Now scored 0.411 million weekly impressions during the week under review as compared to 0.404 million weekly impressions in week 29 of 2019. At third rank was DD India with 0.400 million weekly impressions in week 30 of 2019 as compared to 0.367 million weekly impressions in week 29. At fourth rank was CNN News18 with 0.283 million weekly impressions in week 30 of 2019 as compared to 0.264 million weekly impressions in week 29. Completing the quintet at fifth rank was India Today Television with 0.228 million weekly impressions in week 30 of 2019 as compared to 0.210 million weekly impressions in the previous week. 

Latest Reads
Star Sports launches MISSION 2020 with the Men in Blue

MUMBAI: The ‘Men in Blue’ have embarked on their quest to bring the ICC T20 World Cup Trophy home next year, beginning with the home season of cricket on Star Sports with South Africa tour of India that started on September 15th. Mission 2020 will showcase all India matches as they prepare for the...

Television TV Channels Sports
Zee Kannada’s Jote Joteyali launch breaks all records in the Kannada Television Industry

MUMBAI: The No. 1 Kannada General Entertainment Channel, Zee Kannada’s recently launched Jote Joteyali tops the charts in the Kannada television industry in the fiction genre. This eccentric love story garnered a total of 171% of growth in the prime slot of 8:30 PM, Monday to Friday. The record...

Television TV Channels Regional
CNN International to launch new programming

MUMBAI: CNN International, which reaches more than 400 million households around the world, is launching new programming from September 24, 2019. Broadcasting live at 2.30am IST, The Brief with Bianca Nobilo will provide viewers with an incisive look at the most significant live events and stories...

Television TV Channels News Broadcasting
FYI TV18 presents a modern dating show with a twist

MUMBAI: FYI TV18 is all set to burn up the dance-floor in its latest premiere, ‘Flirty Dancing’. Britain’s best-loved choreographer Ashley Banjo, who won ‘Britain’s Got Talent’ with his über-cool street-dancing moves, has now moved on to play cupid between strangers looking for love. With...

Television TV Channels News Broadcasting
Nitin Bawankule to join as Star India head of ad sales from 1 October

MUMBAI: Star India, today announced the appointment of Nitin Bawankule as the head of ad sales. In this role, Bawankule will be responsible for leading ad sales across both linear broadcast and OTT for Star TV network and Hotstar respectively. This appointment is effective 1 October 2019 and will...

Television TV Channels People
Discovery Kids to launch animated series ‘Fukrey Boyzzz’ on 12 October

MUMBAI: Discovery Kids is all set to up the ante with the introduction of fun filled animated series ‘Fukrey Boyzzz’ based on superhit Bollywood franchise ‘Fukrey’ and ‘Fukrey Returns’. The channel will start broadcasting the series ‘Fukrey Boyzzz’ on October 12th, 2019 onwards at 1.30 PM and 7.30...

Television TV Channels Kids
&PrivéHD celebrates two years of nuanced cinema with a special line-up of never-seen-before movies on Indian television

MUMBAI: To new emotions, new revelations, new stories and to the new beginnings! It’s celebrations galore as &PrivéHD, the premium destination for nuanced cinema, enters its third year of showcasing stories that go beyond the obvious. To commemorate this momentous occasion and the start of a...

Television TV Channels English Entertainment
Dream Theatre wins Licensing Mandate for 'Little Singham'

India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Television TV Channels Viewership
BARC week 37: Kairali TV replaces Zee Keralam in Malayalam space

MUMBAI: In week 37 of BARC India ratings, Kairali TV has replaced Zee Keralam which was the new entrant last week in Malayalam segment. The channel garnered 68564 weekly impressions (000s). Gujarati segment also witnessed some changes. Colors Gujarati Cinema grabbed the leading position from Colors...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories