Television

Infotainment becomes top gainer in Chrome DM week 27

The genre grew by 0.52 per cent.

Chrome DM

MUMBAI: Infotainment genre has become the top gainer in week 27, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.52 per cent. In this genre, Animal Planet gained highest OTS with 89.0 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, Hindi news gained the second position and grew by 0.37 per cent in  HSM excluding <1 lakh market. In this genre, ABP News gained the highest OTS with 100 per cent.

Kids genre stood at the third position followed by religious genre at 0.34 per cent and 0.07 per cent respectively. 

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