Television

Hindi news genre becomes top gainer in Chrome DM week 47

The genre grew by 1.05 per cent.

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MUMBAI: Hindi news genre has become the top gainer in week 47 of Chrome Data Analytics and Media data. The genre grew by 1.05 per cent. In this genre, ABP News channel gained the highest OTS with 99.3 per cent in HSM excluding <1 lakh market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, youth gained second position and grew by 0.74 per cent in HSM excluding <1 lakh market. In this genre, MTV channel gained the highest OTS with 85.1 per cent. English GEC genre stood in the third position by gaining 0.73 per cent in 6 metro market. Comedy Central secured the highest OTS with 38.5 per cent.

English news genre stood in fourth position in 6 metro market and grew by 0.58 per cent. Republic TV channel gained the highest OTS with 99.2 per cent. Religious genre stood on the fifth position and grew by 0.35 per cent in HSM excluding <1 lakh market. In this genre, AashtaTV gained the highest OTS with 98.2 per cent.

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