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Four Star India channels again among top 10 in across genre list

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BENGALURU: Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week 7 of 2018 in the top 10 channels across genre list were – Star India’s FTA Hindi GEC Star Bharat which climbed to second rank from the preceding week’s third place; Telugu GEC Star Maa which also climbed up a rank to seventh place in the week under review; FTA Hindi GEC Star Utsav which descended a rank to eighth place in week 7 of 2018 to make way for its aforementioned Telugu GEC sibling; and Star India’s flagship Hindi GEC Star Plus which entered the top 10 channels list in week 7 of 2018 at ninth place. Earlier, in the previous year, the same four Star India channels had made it to the top 10 channels across genre in week 47 of 2017 (Saturday, 18 November 2017 to Friday, 24 November 2017).

Four Star India channels, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 (Viacom 18) and the Sun TV Network made up the top 10 channels across genres list for week 7 of 2017. From the genre perspective, seven Hindi GEC channels and one channel each from Hindi Movies, Tamil GEC and Telugu genres comprised the list of top 10 channels across genre in week 7. Four of the channels were free to air (FTA) Hindi GEC channels.

At its regular first place was the Sun TV Network’s flagship Tamil GEC Sun TV with 984.137 million weekly impressions. Sun TV was also ranked first in BARC’s list of top 5 Tamil channels in the Puducherry/Tamil Nadu markets. As is also the norm, all the top 5 programmes in BARC’s list of top 5 Tamil programmes during primetime in the Puducherry/Tamil Nadu markets were aired on Sun TV.

Star Bharat was ranked second in week 7 of 2018 with 755.591 million weekly impressions. The channel was ranked first in BARC’s list of top 10 Hindi GEC channels in the Hindi speaking markets (HSM) in the urban (U) and rural (R) areas and was ranked second in BARC’s list of top 5 channels in HSM (U) during the week. Two Hindi soaps - Nimki Mukhiya and Kya Haal Mr Panchaal that were aired on Star Bharat were among the top 5 Hindi GEC programmes in HSM (U+R).

Zeel’s FTA Hindi GEC Zee Anmol slipped a rank in week 7 of 2018 to third place with 716.918 million weekly impressions. Zee Anmol was ranked second in BARC’s lists of top 10 Hindi GEC channels in HSM (U+R) and ranked first in HSM (R). The Balaji Telefilms-produced soap Kumkum Bhagya  that was aired on Zee Anmol was among the top 5 programmes during primetime in HSM (U+R) and HSM (R). Another soap, Ganga, that was aired on the channel was among the top 5 Hindi GEC channels in HSM(R).

SPN’s women focused FTA Sony Pal retained its previous week’s fourth rank in week 7 of 2018 with higher ratings of 684.220 million weekly impressions. Sony Pal was ranked third and second in BARC’s list of top 10 Hindi GEC’s in HSM (U+R) and HSM (R) respectively. Three programmes that were aired on Sony Pal – Bal Veer, Tarak Mehta ka Ooltah Chashmah and CID were among the top 5 programmes in HSM (R).

Zeel’s flagship Hindi GEC Zee TV climbed up a rank to fifth place in week 7 of 2018 with 587.318 million weekly impressions. Kumkum Bhagya and its spinoff Kundali Bhagya were among the top 5 Hindi GEC programmes during primetime in HSM (U+R) and HSM (U).

Network 18’s flagship Hindi GEC Colors stepped down one rank to sixth place with 587.184 million weekly impressions. Colors was also ranked fourth in the top 10 Hindi GEC channels in HSM (U+R). Two programmes  that were aired on Colors– a soap – Udaan and a reality show Rising Star were among the top 5 Hindi GEC programmes during primetime in HSM (U).

Star Maa was at seventh rank with 561.696 million weekly impressions. The channel topped BARC’s list of top 5 Telugu channels in the Andhra Pradesh and Telangana markets. Three programmes that were aired on Star Maa in week 7 of 2018 were among the top 5 Telegu programmes during primetime in the AP/Telangana markets.

Star Utsav was ranked eighth in week 7 of 2018 in BARC’s list of top 10 channels across genre with 553.212 million weekly impressions. The channel was ranked third in BARC’s list of top 10 Hindi GEC channels in HSM (R). Star Plus was ranked ninth during the week under consideration with 533.697 million weekly impressions. Star Plus also ranked third in BARC’s list of top10 Hindi GEC channels in HSM (U).

SPN’s Hindi movies channel Sony Max completed the list of top10 channels across genre in week 7 of 2018 with 501.759 million weekly impressions. Sony Max topped BARC’s list of top 5 Hindi movies channels in HSM (U+R) and HSM (R). It was also among the top 5 Hindi movies channels in HSM(R) with fifth rank. Hindi feature film Sooryavansham was among the top 5 Hindi movies programmes during primetime in HSM (U+R) and HSM (U) and Theri and Kanchana Returns in HSM (U).

Also Read:

Sun TV, Star Maa only non-Hindi players in across genre list

Star Bharat continues leading Hindi GECs across genres

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