Television

Dream Theatre wins Licensing Mandate for 'Little Singham'

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/09/20/jiggy.jpg?itok=P8e7uIGd

Mumbai:  India’s homegrown hero will now be within an arm’s reach as Dream Theatre Pvt.  Ltd., India’s foremost licensing and branding representation company, has won the mandate for licensing and merchandising for Little Singham, a show inspired by the popular Hindi film Singham. 

Reliance Animation & Rohit Shetty Picturez’s Little Singham, was launched in collaboration with Discovery Kids in summer 2018. It soon became the country’s favorite show in a very short span of time and helped propel Discovery Kids ratings, making it the fastest-growing channel in the kids' genre in 2018. The Little Singham Mobile Game has further added to the IP’s success,  hitting the top of the charts in the Arcade section by garnering more than 10 million downloads. The show is broadcast in English, Hindi, Tamil and Telegu and continues its trailblazing success story.

The  Licensing and merchandising partnership with Dream Theatre will further extend the franchise by building a large and comprehensive licensing portfolio comprising toys, apparel, back to school, footwear, fashion accessories,  bags, sporting accessories, FMCG promotions, retail partnerships and more.

“Little Singham is a phenomenal success story, showcasing the coming together of the best in business in India and Dream Theatre is thrilled to manage the licensing portfolio for the franchise. It has all the tick marks of engaging Indian storytelling, vast content library, popularity and platforms, making it a top licensing choice for partners,” said Jiggy George, Founder & CEO, Dream Theatre Pvt. Ltd.

Commenting on the partnership Tejonidhi Bhandare, COO, Reliance Animation,  said, “We are excited to work with Dream Theatre to bring Little Singham products and services to our fans. The licensing program will offer them another opportunity of engaging with the brand beyond the screen and make Little Singham a part of their lives with authentic products across a wide-ranging portfolio.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/partho_dasgupta.jpg?itok=QK67eoP0
Partho Dasgupta hospitalised after WhatsApp chat with Arnab Goswami leaked

NEW DELHI: Former BARC India CEO Partho Dasgupta has been admitted to JJ Hospital after his sugar level fell extremely low. He is in the ICU now. The development comes after the Mumbai police released over 500 pages of WhatsApp messages purportedly between Dasgupta and Republic TV editor-in-chief...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/barc1.jpg?itok=96ZlWu7R
BARC week one: Zee TV slips down to fourth spot on pay platform

MUMBAI: Sony Sab has replaced Zee TV to grab the third spot on pay platform in week one (Saturday 2 January 2021 to Friday 8 January 2021) of Broadcast Audience Research Council of India (BARC) data. &TV, for the third consecutive week, has held on to tenth place on pay platform.  Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/16/dettol.jpg?itok=a6dFGuuW
BARC week 1: Dettol Antiseptic Liquid leads the brand list

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 2 January and 8 January 2021. The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/barc_0.jpg?itok=7YGIs-RX
Top 20 advertisers contributed to 51% ad volumes in 2020: BARC

NEW DELHI: Broadcast Audience Research Council has recently released data that states that the top 20 advertisers of the country contributed to 51 per cent of the ad volumes in 2020. Last year, the top 20 advertisers increased the volume of their ads by 10 per cent over 2019. The top 20 advertisers...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/barc.jpg?itok=CpT-kOWa
Review ongoing, BARC news ratings suspension not lifted

NEW DELHI: It has already been three months since the Broadcast Audience Research Council (BARC) announced a 12-week suspension of TRP numbers for TV news channels, in the wake of the alleged TRP scam unearthed by the Mumbai police. However, the council did not release weekly data this Thursday as...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/edddd.jpg?itok=wPlp3Int
TRP scam: Mumbai police objects to ED’s status report on Republic TV

NEW DELHI: The Mumbai police counsel in the Republic TV channel vs Mumbai police case, related to alleged rigging of TRP by the former, showed strong objection to the enforcement directorate (ED) appearing in the court. Appearing on behalf of the police department, senior advocate Kapil Sibal...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/abhishek.jpg?itok=zT5612yp
Vijay’s Master to be adapted in Hindi by Endemol Shine India

MUMBAI: Endemol Shine India has acquired the rights, in association with Cine1 Studios and 7 Screen, to adapt Tamil film Master in Hindi. The highly-anticipated action-thriller starring Vijay Thalapathy and Vijay Sethupathi released on 13 January 2021 and is already breaking box office records.

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/15/nbf.jpg?itok=IcnBNG23
NBF demands immediate release of audience data of news channels

The News Broadcasters Federation (NBF) has demanded immediate release of the audience measurement ratings of news genre by BARC. The regulator had suspended weekly data for news channels after the alleged TRP scam surfaced in October last year. 

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/14/tv9-bangla.jpg?itok=IKhvd5hG
TV9 Bangla launches ahead of West Bengal polls

Ahead of the West Bengal elections, TV9 Network has made a strategic move by launching TV9 Bangla, a 24x7 news channel beaming out of Kolkata. The channel has the brand promise of Prothom thekei prothom, a Bengali approximation for “a leader from birth."

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required