Barc Wk 26' 23: STAR Plus continues to top HSM market

Barc Wk 26' 23: STAR Plus continues to top HSM market

STAR Maa still in first position in the South market.

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Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 26, i.e. 24 June to 30 June 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2676.96(000). It was followed by Sun TV at 2433.65(000) AMA, STAR Plus at 2325.92(000) AMA, Goldmines at 1798.25000) AMA, and Dangal at 1760.88000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2248.27(000) AMA, followed by Goldmines at 1762.96(000) AMA, Dangal at 1752.9(000) AMA, SONY SAB at 1684.6(000) AMA and Colors at 1530.26(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2626.45(000) AMA, followed by Sun TV at 2408.41(000) AMA, Zee Telugu at 1700.83(000) AMA, STAR Vijay at 1530.72(000) AMA and Zee Kannada at 1389.99(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1471.83(000) AMA, followed by Zee Marathi at 428.82(000) AMA, Colors Marathi at 424.45(000) AMA, SONY Sab at 408.91(000) AMA, and STAR Plus at 316.58(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 921.06(000) AMA, followed by Zee Bangla at 763.54(000) AMA, Colors Bangla at 156.13(000) AMA, Jalsha Movies at 143.07(000) AMA and Colors Bangla Cinema at 121.24(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 421.93(000) AMA followed by STAR Plus at 361.41(000) AMA, STAR Vijay at 328.98(000) AMA, Colors at 317.44(000) AMA and Zee Telugu at 283.38(000) AMA.