Television

BARC week 47: Vaseline Intensive Care Lotion’s position further improved

Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd continue to remain top two advertisers

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MUMBAI: The Broadcast Audience Research Council of India (BARC) has released its data for top advertisers and brands for the period between 16 November and 22 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 47 of 2019.

Top Advertisers:

A little shuffle in the top advertisers list released by BARC in the week 47 of 2019 was observed, as compared to the past week. Hindustan Unilever Ltd remained unmoved from the top spot this week as well. It had made 186608 ad insertions on TV. ITC Ltd climbed up a spot to rank second, with 55523 ad insertions.

Ponds India also improved its position by a spot and ranked third this week with 43079 ad insertions. Reckitt Benckiser slipped down by two positions to rank fourth, with 42921 insertions. Fifth in the list was last weeks 9th ranker, Godrej Consumer Products Ltd, with 37824 insertions.

Other top advertisers in the list were as follows: Wipro Ltd, Cadbury India Ltd, Brooke Bond Lipton India, Procter & Gamble, and Smithkline Beecham, respectively.

Top Brands: 

The top brands also witnessed little reshuffling in the BARC week 47 rankings. Lux Toilet Soap maintained its top position with 15393 ad insertions. Vaseline Intensive Care Lotion climbed up a spot to rank second with 14687 insertions.

Santoor Sandal and Turmeric also improved its position by a spot, ranking third with 14220 ad insertions on TV. Trivago slipped down two spots to rank fourth with 14012 insertions. Ranking fifth was Horlicks, which improved its position by one rank, with 11076 insertions.

Other top brands in the list were as follows: Surf Excel Easy Wash, Airtel 4G, Clinic Plus Shampoo, Santoor Beauty Soaps, and Colgate Dental Cream, respectively.

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