Television

BARC week 44: Santoor Sandal and Turmeric is top brand

Hindustan Unilever and Reckitt Benckiser continue to remain top two advertisers

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MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 October 2019 and 1 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 44 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 44 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 209521 and 69373 ad insertions, respectively.

ITC Ltd has grabbed third position with 45744 ad insertions. Brooke Bond Lipton India was spotted in the fourth position this time as it made 41777 insertions on TV. Wipro Ltd moved up five spots to rank fifth with 35309 insertions.

The pecking order of the top 10 advertisers in week 44 were Hindustan Lever,  Reckitt Benckiser, ITC Ltd,  Brooke Bond Lipton India, Wipro Ltd, Ponds India, Procter & Gamble, Cadburys India, Godrej Consumer and Colgate Palmolive India at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Rank Advertiser Insertions
    Week 44
1 HINDUSTAN LEVER LTD 209521
2 RECKITT BENCKISER (INDIA) LTD 69373
3 ITC LTD 45744
4 BROOKE BOND LIPTON INDIA LTD 41777
5 WIPRO LTD 35309
6 PONDS INDIA 33595
7 PROCTER & GAMBLE 32321
8 CADBURYS INDIA LTD 31343
9 GODREJ CONSUMER PRODUCTS LTD 24275
10 COLGATE PALMOLIVE INDIA LTD 22540
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, 

Top Brands:

Santoor Sandal and Turmeric ranked first in the top brands category of BARC week 44 ratings. It had inserted 18995 ads on TV during this period. The second spot was acquired by Surf Excel Easy Wash with 13807 insertions. Trivago grabbed third position with 12457 insertions. Clinic Plus Shampoo, Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Honda Activa 125, Santoor Beauty Soaps and MDH Masala Range were the other top brands spotted in the top 10 brand's list of BARC India ratings week 44. 

Rank Brands Insertions
    Week 44
1 SANTOOR SANDAL AND TURMERIC 18995
2 SURF EXCEL EASY WASH 13807
3 TRIVAGO 12457
4 CLINIC PLUS SHAMPOO 11043
5 LUX TOILET SOAP 10303
6 LIFEBUOY TOILET SOAP 10093
7 LIZOL 9740
8 HONDA ACTIVA 125 9277
9 SANTOOR BEAUTY SOAPS 8896
10 MDH MASALA RANGE 8622
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, 

MUMBAI: Broadcast Audience Research C

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