Mumbai: News18 India and CNN-News18 announced that they beat the competition in terms of audience. Both channels have continued to do better on the general entertainment channels (GEC) in terms of total reach and have maintained their dominance for several months.
According to Barc data (market share per cent 24hrs TG:15+, HSM, Week 42-45'22, all day), TV9 Bharatvarsh stood second with 14 per cent market share, followed by News18 India with 15.4 per cent, Aaj Tak with 12.9 per cent, and India TV with 12.1 per cent.
News18 India maintained its dominance in the much-coveted prime time slot as well. According to Barc's recent listing, the channel garners a massive 16 per cent market share. Meanwhile, TV9 Bharatvarsh received 14.9 per cent, Aaj Tak received 13 per cent, and India TV received 11.9 per cent. When the Barc ratings resumed in March of this year, the channel opened at number one and has maintained that position ever since.
Furthermore, CNN-News18 has a market share of 31.9 per cent, which is 19 per cent higher than Republic TV and 24 per cent higher than Times Now. Republic TV and Times Now retained their market shares of 28.2 per cent and 25.8 per cent, respectively.
In prime time, CNN-News18 continued to outperform the opposition. In accordance with the Barc ratings (market share per cent 1800-2300, TG:15+ AB, India), Times Now came in second with a market share of 26.4 per cent, followed by Republic TV with 26.6 per cent, and CNN-News18 with 33.4 per cent for the week 42–45'22, which was Monday–Friday.
News18 India has performed better than the top general entertainment channels in terms of reach as well. In comparison to Star Plus, which had a cumulative reach of 9.2 crore, and Sony SAB, & Zee TV, which had cumulative reaches of 8.07 crore and 7.9 crore, respectively, News18 India had a cumulative reach of 10.13 crore (Barc; HSM; TG: 2+; Cume reach '000; Avg; Wk 42-45'22).
The News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.
News18 Network has made significant investments in technology and editorial resources to ensure that its content and presentation remain unique to the audience and far ahead of the competition.