Barc week 40'22: 1st India News consolidates leadership in Rajasthan

Barc week 40'22: 1st India News consolidates leadership in Rajasthan

The channel claimed to be ahead of News18 Rajasthan with 44% share.

India News

Mumbai: 1st India News has claimed that, according to Barc data for Week 40, the channel is ahead of News18 Rajasthan with a 44 per cent share in the 15+ ALL TG.(SOURCE: Barc TG: 15+ ALL; MKT: Rajsthan (urban); Wk 40, 2022; 24 Hrs ; share of top  three channels basis impressions 000's )

On a weekly basis, 1st India News has consistently outperformed the competition in the Rajasthan urban market among the key TG of 15-50 year old males and female ABC TG.

In the same TG, 1st India Rajasthan has prevailed over the competition on a week-on-week basis, with a 46 per cent share in week 39 and a 45 per cent share in week 40, respectively. (Source : Barc  TG: 15-50 years MF ABC; MKT: Rajasthan (urban ) ; Wk 39 & 40, 2022; 24 hrs ; share of top  three channels basis impressions 000's)

1st India News chief business officer Manoj Jagyasi said, "For regular updates and high-impact news days, viewers tune into 1st India News for its credible and diverse news content. Key national advertisers and top clients in Rajasthan trust 1st India News to effectively deliver on their brand campaigns. We offer a wide range of customised media solutions, which has increasingly attracted the interest of advertisers and media agencies alike"

1st India News, which was founded in 2013, has a strong reporter network of over 2,000 reporters and has placed a reporter in each Rajasthan constituency. The channel is usually the first to report on breaking news. According to the most recent Barc data, 1st India News is the preferred news channel among discerning Hindi news viewers in Rajasthan.