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BARC Week 36: Vi displaces Dettol as top brand

HUL continues to be the biggest advertiser

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NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 5 August 2020 and 11 September 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in the week 36 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 204159 impressions. It was followed by Reckitt Benckiser India which ranked second with 178524 ad impressions.

Vi bagged the third spot with 66314 insertions. ITC & Godrej Consumer Products Ltd secured the fourth and fifth place with 42175 and 37332 insertions respectively.

P&G bagged the sixth spot with 32717 ad insertions.

Other top brands in the pecking order were as follows: Cadbury India, Colgate Palmolive India, P&G Home Productis, and Brooke Bond Lipton India.

Top Brands-

This week the newly launched Vi displaced Dettol Antiseptic Liquid from the number one position and emerged as the top brand with 66313 insertions.  

Dettol Antiseptic Liquid took the second spot with 36400 insertions followed by Dettol Toilet Soaps with 21696 insertions. Dettol Liquid Soap bagged the fourth spot with 19586 ad impressions. 

The fifth spot was acquired by Glow & Lovely Multivitamin with 15977 insertions.

The sixth position was grabbed by Surf Excel Wash with 14434 ad insertions.

Other top brands in the pecking order were as follows: Lizol, Dettol & Moms Soap, Amazon.in & Jeevansaathi.com

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