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BARC week 31: Lizol top brand, HUL top advertiser

Reckitt Benckiser (India) and ITC were in second and third positions.

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 July 2019 and 02 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 31 of 2019.

Top Advertisers:

Just like the previous week, there were no changes in the top 5 advertisers in week 31 ratings as well.

Hindustan Unilever remained on the top advertiser position, by making 150801 insertions. It was followed by Reckitt Benckiser (India) Ltd, with 120674 insertions, and ITC Ltd, with 40426 insertions.  

Godrej Consumers Products Ltd came in fourth as it made 34637 insertions followed by Procter & Gamble, which had 30702 insertions, in week 31 of 2019.

Top Brands:

A few ups and downs were noticed in the rankings of top 5 brands in BARC week 31 rankings. While Lizol held strong to the top spot with 17137 insertions, Trivago was replaced from second spot by Harpic Bathroom Cleaner, a new entrant in the list. The latter made 11174 insertions.

Dettol Liquid soap moved up two spots from last week, to rank third this time with 10921 insertions. Trivago settled at fourth position with 10772 ad insertions on television in week 31 of 2019.

Harpic 10/10 re-entered the list post a small hiatus on fifth spot with 10667 ad insertions.

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