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BARC week 3: News channels' toppers continue to lead despite viewership dip

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MUMBAI: Even after witnessing a decline in ratings, Times Network’s news channels Times Now and ET Now secured the leadership position in English and English Business news genres respectively.

While Hindi and Hindi Business news genres leaders Aaj Tak and CNBC Awaaz recorded lower ratings compared to last week but continued to dominate their respective genres in week 3, according to Broadcast Audience Research council (BARC) India data.

English News

Times Now continued to rule the English news genre. Though the channel saw a fall in ratings, it led from the top with 420 (‘000s) as against 473 (‘000s) in the previous week. Following it was India Today Television, which climbed to the second place with 240 (‘000s). NDTV 24x7 moved to the third position with 213 (‘000s), while CNN-IBN was in fourth place with 175 (‘000s). BBC World News stood at number five with 120 (‘000s).

English Business News

ET Now, too continued to dominate the English business news genre but declined in ratings with 251 (‘000s) as against 372 (‘000s) in week 2, followed by CNBC TV18 with 210 (‘000s) in the second place. NDTV Profit and NDTV Prime stayed put at the third position with 85 (‘000s), while Bloomberg TV maintained its place in the fourth slot with 16 (‘000s).

Hindi News

Aaj Tak retained its lead with 80671 (‘000s) followed by India TV, which garnered the second position with 63055 (‘000s). ABP News stood at number three with 48081 (‘000s). Zee News bagged the fourth position with 47652 (‘000s), followed by India News with 47594 (‘000s) in the fifth slot.

Hindi Business News

Though CNBC Awaaz witnessed a fall in ratings, it led the genre with 1043 (‘000s) as against 1608 (‘000s) followed by Zee Business, which also saw a massive dip in ratings this week as it grabbed the second slot with 560 (‘000s) as against 901 (‘000s) in week 2.

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