Report on Shemaroo

Phir Subah Hogi: Hope & hard-hitting reality in DD’s latest drama offering

The serial has got the maximum viewership amongst all weekend premiere shows of DD.

MUMBAI: If one were to chart the evolution of Hindi general entertainment in India, it would begin with Doordarshan. The genesis of small screen programming and its many and varied offshoots can all be traced back to the state-owned TV network. From depicting the struggles and aspirations of the emergent Indian middle-class, to socially conscious programs, the birth of the Indian soap opera, and the migration of viewers to newer channels with peppier programming, DD has seen it and withstood it all.

As the nation became rapidly globalised, small screen directors started deviating from the melodramatic saas-bahu sagas to create something better, for a more discerning audience. A resurgent Doordarshan has started “weekend premiere programmes” on DD National that seek to tell stories with a difference. One such new series – Phir Subah Hogi –, produced & directed by Pinku Biswas, is striking chords with viewers for all the right reasons. The show have got accolades because of its variations and production quality and  is flying high with a slot in the ‘top ten programmes’  within the flagship channels of DD. According to BARC viewership data, the serial clocked the maximum viewership amongst all weekend premiere shows of DD and one of the top five shows of DD national.Phir Subah Hogi is produced by ‘Ayanaa Cinematics’. 

Launched on 19 September 2020, Phir Subah Hogi examines the serious issue of malpractices in India’s medical sector. The plot revolves around Anupama, played by Shalini Vishnudev, a doctor with an indomitable will and a wish to live life to the fullest, while going against the tedious norms imposed on her by society. Armed with a strong moral compass, she aims to eliminate corruption, malpractices and other evils that are still rampant in many parts of India.

Unlike conventional ‘heroines’ in Hindi serials, Anupama is bold, outspoken and believes in making her own way. She chooses to serve local people by opting for the noble profession of a doctor. She is openly critical of cases of misconduct in the medical profession, and goes to the extent of fighting against the goons who hoard or supply spurious medicines. The show also reminds us to value the doctors and hospital staff who are trying to save our lives. More importantly, the series emphasises on the importance of imparting proper education to women so they can be financially independent and gain respect and dignity. It also highlights social concerns like dowry, domestic violence and illiteracy. With a firm focus on the lived reality of women in India, the story follows various ups and downs in Anupama’s life and the way she deals with them.

The cast and their natural acting, the camera work, tight direction and background score add to the overall high quality of production. Biswas has envisaged an out-of-the-box concept and is executing it skilfully with complete sincerity. The show is hard-hitting while simultaneously playing on the emotions of its viewers, and even as it presents a contemporary and progressive outlook, it’s rooted in family values. No surprise then, that it trends on social media whenever a new episode is telecast.

Phir Subah Hogi provides renewed hope to many middle-class girls who aspire to stand on their own feet and make a difference in the society they live in. Without being blindly idealistic, the show depicts the experiences of career-oriented members of the fairer sex, the challenges they face and the sacrifices they must make – something that has been true for a while now and will resonate with the modern woman.

Phir Subah Hogi airs every weekend on DD National from 8:30-9 pm.

Latest Reads
TV show Shree Ganesh returns to Doordarshan after 19 years

Mythological shows gained immense popularity among television viewers during the pandemic. After Ramayan’s dream run in 2020, another mythological show – Shree Ganesh is all set to return to the small screen this summer. 

Television TV Shows Mythological
Star Sports successfully launches Picture in Picture ad format during Roland Garros

The date: 10 June 2021. The event: the first of the women’s semi-finals of the French Open between two debutantes Anastasia Pavlyuchenkova and Tamara Zidansek. The channel: Star Sports. The Russian seeded 31 in the world has just lost her first game to her competitor from Slovenia and the latter...

Television TV Channels Sports
upGrad ties up with Star Sports for upcoming WTC finals

New Delhi: Higher ed-tech company upGrad on Tuesday announced its advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs New Zealand and the 2021 Wimbledon Championship.

Television TV Channels Sports
Sun TV Network's outlook for FY22 remains positive despite short-term headwinds

Sun TV Network has navigated the pandemic well through the FY21 despite initial setbacks as it ended q4 with Rs 449.88 crore profit, 80 per cent up year-on-year. While there could be short-term headwinds in ad revenue due to the second wave of the pandemic.

Television TV Channels Regional
Colors Tamil wins big at Promax India Regional 2021 conference

New Delhi: Colors Tamil has won six coveted awards at the first edition of the Promax India Regional 2021 Conference- The Art of the Pivot, announced this week. Competing across 25 categories, the regional GEC bagged four Gold in the Best Programme Campaign, Something for Nothing, Best...

Television TV Channels Regional
Senior journalist Udayan Mukherjee joins India Today

New Delhi: The India Today Group is set to bolster its coverage of business news with a new show hosted by noted journalist Udayan Mukherjee. Mukherjee returns to the newsroom after a long hiatus. His comeback comes at a time when the world explores new ways of doing business in the post-pandemic...

Television TV Channels People
BARC week 22: Star Plus continues to reign pay platforms

Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June).  The channel recorded an average minute...

Television TV Channels Viewership
Sun TV clocks net profit growth of 11 %

Television broadcast major Sun TV Network Ltd on Friday said it closed last fiscal with 11 per cent growth net profit of about Rs 1,520.41 crore on reduced revenue.

Television TV Channels News Broadcasting
Viacom18 ropes in Vivek Mohan Sharma to head branded content

New Delhi: Viacom18 on Thursday announced the appointment of Vivek Mohan Sharma as head of Branded Content. He will be reporting to head- Network Sales, Mahesh Shetty.

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required