Television

STAR SPORTS UNITES CRICKET WITH KABADDI!

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/07/15/pro.jpg?itok=L_pBjOXD

National : Star Sports, India’s number one sports broadcaster has created a one-stop destination for all Indian fans to follow their favourite sport. With the country caught up with cricket fever, the network is gearing up for the second most watched sport after cricket with VIVO Pro Kabaddi League. The league is set to begin on July 20th and ahead of the big opening, Star Sports brings fans an amalgamation of cricket and Kabaddi with a few programming and marketing initiatives.

Integrating Kabaddi onto the largest cricketing platform by the network is an effort to showcase the growth of the league and to introduce popular Kabaddi heroes like MVP of season 6 ‘Hi-Flyer’ Pawan Sehrawat, ‘DUBKI KING and Record Breaker’ Pardeep Narwal, ‘Ice Man’ Ajay Thakur, RAID MACHINE and ‘Showman’ Rahul Chaudhari, SEASON 6 DEBUTANT ‘Baahubali’ Siddharth Desai and the Iranian ‘Sultan’ Fazel Atrachali.

VIVO PRO KABADDI is fast gaining traction across the country and has received a lot of LOVE and support from cricketers from INDIA and around the world.  

Irfan Pathan and Brett Lee have indulged in a friendly Kabaddi match during the pre-show Philips Hue Cricket Live for the ICC Cricket World Cup. Stephen Fleming has played and motivated talented group of young kabaddi players. Captain cool Mahendra Singh Dhoni has lent his support by being part of the VIVO PKL Campaign. Shikhar Dhawan’s famous moustache look and his adopted celebratory Kabaddi Thigh Five will stay among all cricket and Kabaddi fans. Team India captain Virat Kohli is not far behind, he has graced his presence at various matches in the past and has enjoyed the sport as a spectator. Star Sports’ initiative of bringing cricketing fans closer to Kabaddi is one-step towards the sport growing leaps and bounds with every passing season. Through clever marketing initiatives, including branding during the ICC Cricket World Cup 2019 to launching the main thematic campaign “ ISSE KUCH TOUGH NAHI" for VIVO PKL 7 during the games, the network has left no stone unturned in creative enough preseason buzz ahead on the July 20th opening in Hyderabad.

Another promo launched by Star Sports integrating Kabaddi in the cricketing field of play was with Pardeep Narwal. During a cricket match, Pardeep Narwal is seen shifting a sight screen with just one push - #ISSETOUGHKUCHNAHI to make sure the game goes on. When it comes to overcoming the toughest of challenges with a winning smile, no one does it better than the King – the promo beautifully integrates cricket and sums up that the Genius ‘Record Breaker’s strength and sheer POWER.

VIVO PKL SEASON 7, returns with a new format on July 20th 2019. The opening match will be between Telugu Titans and U Mumba followed by Season 6 champions Bengaluru Bulls taking on three-time champions, Patna Pirates. Fans can catch the LIVE coverage with telecast beginning at 7:00 pm and matches beginning at 7:30 pm on the Star Sports Network and Hotstar in multiple languages including Marathi, Tamil, Kannada, Telugu, English and Hindi. 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/images.jpg?itok=jOVtjVsY
Finance Minister meets News Broadcasters Federation, NBF seeks parity in GST with the print industry

MUMBAI: On 17thJanuary, 2020 Finance Minister, Nirmala Sitharaman met the members of the executive body of News Broadcasters Federation (NBF). In the meeting, the NBF has proposed a recommendation requesting the Government to treat TV News channels at par with the print industry under GST.  In the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/vh1.jpg?itok=XdF6NHL4
Diplo and Machine Gun Kelly to join the headline squad along with over 90 artists across 6 stages

MUMBAI: One of India’s biggest multi-genre festival, Vh1 Supersonic, is all set to take over Pune from 7th - 9th February 2020.They have just announced the headliners and the full artist line-up and we cannot keep calm!  So get your squad ready for the epic lineup as the festival has announced over...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/englishnews.jpg?itok=G18XEZvN
JNU incident raises English News ratings afterslump in last week of 2019

BENGALURU: After an expected slump in viewership in the last BARC week of 2019 – week 53 (Saturday 28 December 2019 to Friday, 3 January 2020), the combined viewership of top 5 English News channels increased 9.2 percent to 1.835 million weekly impressions in week 1 of 2020 (Wy01 of 2020) from 1....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/17/bhumi.jpg?itok=_4MvnIoO
Looking inside MTV Nishedh, an initiative to break social stigma

MTV is attempting to take the bull by its horns. With its new launch it aims to break the stigma around several health-related issues, make the youth aware about healthier social norms, talk about tabooed topics.

Television TV Channels Specialised and Niche
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/pb.jpg?itok=jzz7VB1S
Madras HC asks govt to allow national sporting events on Doordarshan’s OTT platform

Demanding that change is the need of the hour and that every legislation should in terms with updated technologies, the Madras High Court on Monday questioned the government about the PIL seeking the approval to tweak sports broadcasting laws.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/16/Adil_Zainulbhai.jpg?itok=El4gIbgy
Network18 topline almost doubles in Q3 2020

Mukesh Ambani’s Network18 Media and Investments Ltd (Network18) consolidated profit after tax (PAT) for the quarter ended 31 December 2019 (Q3 2020, quarter or period under review) was up 92.2 percent at Rs  148.29 crore from Rs 77.16 crore in the corresponding year-ago quarter Q3 2020.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Tarzan_0.jpg?itok=9RyAuAFY
&PrivéHD brings animated-adventure of 'Tarzan' on 17 January

MUMBAI: As a month-long countdown to cinema’s greatest awards ever conferred, &PrivéHD, the premium destination of nuanced cinema, brings a showcase of critically acclaimed academy award-winning films with ‘The Winning Side’. Come Friday, 17 January 2020 at 9PM, the channel, available as part...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Shemaroo_MarathiBana.jpg?itok=lopdsfrD
Shemaroo Entertainment launches new Marathi movie channel - Shemaroo MarathiBana

MUMBAI: Catering to the Marathi speaking audience, Shemaroo Entertainment Ltd, India’s leading content powerhouse today announced the launch of their new Marathi movie channel – Shemaroo ‘MarathiBana’. Prominent celebrities and stalwarts from the Marathi Film industry like Mahesh Kothare, Varsha...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/15/Travelxp_800.jpg?itok=HINRs_tq
Travelxp launches in Romania's via Telekom Romania

MUMBAI: Expanding its footprint in Europe, Travelxp has launched its operations in Romania from 1 January 2020. The channel will be shown on DTH and IPTV platforms of Telekom Romania, which is an integrated telecommunications company. As viewers in Romania enjoying global travel programmes from the...

Television TV Channels Specialised and Niche

Sign up for our Newsletter

subscribe for latest stories