Television

Star Sports ropes in 18 sponsors for Ind-Pak match on 24 Oct

The group stage of the ICC T20 World Cup series will begin on 17 October.

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Mumbai: Star India has unveiled the sponsors for the ICC T20 World Cup India vs Pakistan match to be held on 24 October starting at 7:30 p.m. The broadcast sponsors include ‘co-presenting’ partner Dream11, BYJU’s, PhonePe, Thums Up, Vimal Paan Masala, Havells, JioMart, Netmeds.com and ‘associate’ partner Aakash (BYJU’s), Skoda, White Hat Jr, Great Learning, Royal Stag, CoinDCX, Trends, Cred, Upstox, and Cadbury Dairy Milk.

The match will be broadcasted on Star Sports channels and Star Gold as well as streamed on Disney+ Hotstar. Star Sports has launched a hilarious ad campaign ‘Buy 1 Break 1 Free Offer’ that has gone live on the broadcasters’ YouTube channels. The film has been conceptualised by Star Sports in-house team and continues with the concept of the Indian and Pakistani fans trying to get the better of each other.

The ICC Men’s Cricket World Cup held in 2019 saw 273 million unique viewers tuning into linear TV to watch the India vs Pakistan match. Additionally, 50 million digital-only viewers saw the match on streaming platforms. The game became the most-watched match in World Cup history, according to ICC.

"The India-Pakistan clash is one of the biggest matchups in the world of sports,” said Star and Disney India head of sports Sanjog Gupta. “The clash at an ICC event attracts core and casual Cricket fans as well as viewers who don't watch any other Cricket. The historic on-field rivalry between both teams is unparalleled and we believe that the iconic 'Mauka Mauka' campaign captures the spirit of this rivalry, blending competitiveness, banter, and sportsmanship."

India and Pakistan renew their on-field rivalry. The 'Men in Blue' have never lost to Pakistan in either 50-over World Cup games or T20 World Cup games.  Team India has gotten the better of team Pakistan in five consecutive ICC T20 World Cup encounters – twice in the 2007 T20 World Cup, followed by victories in 2012, 2014, and 2016. 

The group stage of the T20 World Cup begins on 17 October.

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